Position Summary
Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader, our passion for innovation has been the common thread throughout our history. We’ve grown into one of THE most recognized global brands. We consider ourselves “relentless pioneers” that push boundaries and defy barriers. The company pushes beyond the limits of today’s technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks, and digital displays. As EPA’s ENERGY STAR® Corporate Commitment Partner, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices, and operations.People | Excellence | Change | Integrity | Co-prosperity
Role and Responsibilities
The Mobile Ecosystem Direct-to-Consumer (DTC) Sales Team is responsible for driving the sales of all Samsung mobile ecosystem products on Samsung.com. Our mission is to develop and execute strategies that maximize online sales, enhance customer engagement, and optimize promotional and marketing initiatives to accelerate growth in Samsung DTC channel.
As an intern, you will focus on analyzing sales performance, evaluating marketing activities, assessing strategic program effectiveness, and identifying new opportunities for improvement. You’ll gain hands-on experience in e-commerce strategy, business analytics, and data-driven decision-making, working closely with a dynamic team in a fast-paced, high-growth environment.
While specific project will be defined at the beginning of the internship, here are examples of responsibilities on this role:
Conduct business analysis to assess opportunities, identify trends, and define high-impact initiatives that drive mobile and ecosystem product sales in the DTC channel.
Develop compelling value propositions tailored to target customer segments.
Benchmark against industry leaders to refine program designs, incorporate insights on pricing models, loyalty strategies, and promotional mechanics.
Analyze marketing activities (e.g. traffic and conversions by channel) and create direction for program marketing plans.
Build models to project impact of initiatives and programs, assess ROI, and guide investment decisions.
Define success metrics and create structured pilot phases to test and validate initiatives.
Partner with Marketing, Merchandising, CX, UX, Platform Engineering, Operations, and Analytics teams to align execution with business goals.
Skills and Qualifications
Required Qualifications:
Experience with MS Excel, MS Powerpoint and Tableau (user)
Experience in strategy, product management, business analysis, consulting, preferably in e-commerce, Technology or Consumer products.
Strong analytical skills with the ability to translate data into actionable insights and strategic recommendations.
Experience in business case development and revenue simulation.
Ability to navigate matrix organizations.
Excellent presentation skills with experience developing compelling business cases for stakeholders.
Ability to thrive in a fast-paced, cross-functional environment.
Preferred Qualifications:
Academic major in Economics, Finance and or Marketing with a focus on data
Currently in pursuit of Master's or MBA degree strongly preferred
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