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We are looking for a Supervising Senior Marketing Associate to lead our Go-to-Market (GTM) strategy for the Workday software and services we offer as a premier partner. The ideal candidate will have a strong background in partner-focused marketing, exceptional attention to detail and the ability to manage multiple projects simultaneously. Additionally, this candidate will have a deep understanding of customer journey marketing and a passion for driving results.

Job Responsibilities 

Develop and Execute GTM Strategy: Collaborate with cross-functional teams to develop and execute comprehensive GTM strategies for the firm’s Workday Financials, Workday HCM and Workday Adaptive Planning solutions.  Drive alignment between teams to ensure successful launches and ongoing campaigns.

Partner Engagement: Cultivate and maintain relationships with key partners in the Workday ecosystem. Collaborate with partners to develop joint marketing initiatives and co-branded campaigns to drive demand.

Campaign Management: Lead the planning, execution, and optimization of marketing campaigns across various channels, including digital, social, email, events and content marketing. Monitor campaign performance, analyze metrics, and adjust strategies as needed to achieve KPIs and ROI targets.

Content Development: Work closely with marketing and leadership teams to develop compelling marketing collateral, including whitepapers, case studies, blog posts, videos and webinars. Ensure all content is aligned with brand messaging and resonates with target audiences.

Project Management: Manage multiple projects simultaneously, ensuring deadlines are met and deliverables are of the highest quality. Coordinate with internal teams, external agencies and vendors to drive project execution and achieve objectives.

Measurement and Reporting: Track and report on the performance of marketing initiatives, providing regular updates to stakeholders on key metrics, trends and insights. Use data-driven insights to optimize strategies and improve results.

Budget Tracking: Monitor spending, track expenses and reconcile the budget to ensure alignment with allocated budgets. Provide regular updates to stakeholders on budget status and variances.

Collaboration: Work closely with brand, creative, events and inbound teams to ensure smooth and successful execution of your goals objectives. Additionally, you’ll explore opportunities for Armanino's services in core industry verticals, ensuring the success of our GTM strategy for Workday software and services.

Requirements 

Bachelor’s degree in marketing, business, a related field, or equivalent work experience

Minimum 5 years of experience in marketing, with a focus on GTM strategy; preferably in a B2B (SAAS, VAR, ERP, CRM) marketing and sales environment

Proven track record of success in driving partner-focused marketing initiatives and achieving measurable results

Strong project management skills, with the ability to prioritize tasks, manage deadlines, and work efficiently under pressure

Excellent communication skills, both written and verbal, with the ability to effectively collaborate with internal teams, external partners, and senior executives

Detail-oriented mindset with a passion for data-driven decision-making and continuous improvement

Deep understanding of customer journey marketing principles and best practices

Proficiency in Microsoft Office Suite, CRM platforms (e.g., Salesforce, Dynamics 365, HubSpot, etc.), reporting tools (PowerBI) and project management systems (Adobe Workfront)

Preferred Requirements 

Professional services experience within a CPA or VAR Partner or management consulting firm

Armanino LLP provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Armanino LLP complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.    

Armanino LLP expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Armanino LLP’s employees to perform their job duties may result in discipline up to and including discharge.    

Armanino LLP does not accept unsolicited candidates, referrals, or resumes from any staffing agency, recruiting service, sourcing entity, or third-party paid service at any time. Any referrals, resumes, or candidates submitted to Armanino or any employee or owner of Armanino without a pre-existing agreement signed by both parties covering the submission will be considered the property of Armanino and not subject to any fees or charges. For existing agreements, a role must be approved and open to external search; otherwise, unsolicited and unapproved submittals and referrals will be considered Armanino property and free of fees. In addition, Talent Acquisition is the sole point of contact, and contacting others in our organization without Talent Acquisition’s knowledge will result in termination of contract.   

Armanino has a robust offering of benefits, including:   

Medical, dental, vision  

Generous PTO plan and paid sick time  

Flexible work arrangements  

401K with Profit Sharing  

Wellness program  

Generous parental leave  

11 paid holidays  

For positions based in San Francisco, consistent with the SF Fair Chance Ordinance, an arrest and conviction record will not automatically disqualify a qualified applicant from consideration.    

For Individuals who would be working within the City of Los Angeles, Armanino will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance   

To view our Consumer Notice at Collection for job applicants, please visit: https://www.armanino.com/terms/ccpa-employee-notice/   

We have a community of resources that are ready and willing to support your ideas, build your skills and expand your professional network.