New York, New York, USA
23 days ago
Supervisor, Programmatic

Company Description

Publicis Media harnesses the power of modern media through global agency brands Publicis Collective, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media’s digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.

Job Description

Overview:

The Zenith Precision team is passionate about data and advocates for and trains communication planning teams to leverage live data to surface audience insights and uncover new audience segments.  This highly focused team is dedicated to leveraging Ad Tech in order to achieve this goal.

The Supervisor oversees the development and execution of programmatic campaigns across Display, Social, Mobile, Search, and Video channels within Zenith’s Precision team. They must possess a strong inner drive to redesign the digital media landscape, enjoy working with some of the finest minds in the industry, and truly desire to contribute to a unique team of industry thought leaders.

The Supervisor owns planning activities for complex or large-spend campaigns, and is responsible for generating insights while driving learnings across the full suite of the client’s digital activities.

As the day-to-day point of contact for Strategy and Activation colleagues within Zenith, he/she owns the development of programmatic education for clients, internal and external status documentation, and facilitates discussion during client meetings when strategy or campaign insights are being presented.

The Supervisor will possess the technical skills to flawlessly execute high-profile programmatic campaigns, employ best practices, and provide constructive critiques to junior and senior teammates about campaign design in order to exceed client objectives.

Alongside the Director, the Supervisor will be tasked with innovative thought leadership around audience strategies, data applications, and campaign optimization. To achieve this, the Supervisor will also be asked to build strong relationships and establish clear lines of communication with ad tech partners in the industry.

Responsibilities:

Direct and manage the daily workflow of all Precision campaigns, including proposal development, campaign activation & maintenance, and post-buy recapsTrafficking and placement oversightInterface with Strategy and Activation media teams to respond to client briefs, build strategic campaign plans, communicate service offerings, and to identify and deliver new solutions in a collaborative fashionExposure to and working knowledge of the Private Marketplace (PMP) landscapeReview client deliverables for quality and ensure that any recommendations are sound and viableAssume accountability and ownership of Precision campaign execution for assigned client accountsUnderstand and effectively communicate Precision’s value proposition, technology, and processes as related to the growth of current and prospective agency accountsMonitor and report on campaign performance in collaboration with the Analytics teamParticipate in billing and forecasting exercises for senior managementEmbrace and encourage a culture based on teamwork, collaboration, and intellectual curiosityAdopt established account management standards and enhance campaign best practicesMaintain accountability for QA procedures across upcoming and live campaignsRegularly challenge the status quo and bring innovation to all levels of the organizationAssist in training, mentoring, and developing team members on technology and addressable media conceptsAssist in the growth of junior team members through regular 1:1 meetings, identifying career development opportunities, being a sounding board for questions, etc.Help improve communication and collaboration within the team and the agencyParticipate in regular knowledge share sessions to present and learn new strategies for optimizing and enhancing campaign performanceExperience with CPG, Retail, Telco and/or Finance clients highly desirable but not requiredBid Strategy management.Platform management

QualificationsFour-year college degreeUnderstanding of biddable/programmatic media planning & buying elementsStrong analytical and mathematical skillsExcellent communication and writing skillsAbility to organize and manage detailed work, as well as work independently and balance multiple tasks5+ years of experience managing Display, Video, Social and/or Mobile Programmatic Media BuyingWorking knowledge and programmatic buying experience should include technologies such as Turn, DoubleClick Bid Manager, TTD, AOP, AAP and Facebook and Twitter APIsProficiency in Microsoft Office solutions2+ years with increasing levels of responsibility within an agency or media company2+ years of people management experience, managing 2+ reports in an account management/client services team is desired but not required for the right candidate

Additional Information

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected]. 

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $70,000 - $90,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/19/2024.

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