Summary This position is located at US Mint,Office of the Director - Sales and Marketing Directorate. As a Supervisory Program Manager, you will be responsible for the development and execution of the annual integrated marketing plans to achieve customer acquisition, unit sales, and revenue goals. Supervising all projects and initiatives involving the E-Commerce platform (catalog.usmint.gov) which involves technical planning, testing, and implementation as well as operational activities. Responsibilities As a Supervisory Program Manager, you will: Oversee the cross functional development and execution of highly integrated product launch marketing plans, including identification of target audiences, key messaging, product positioning, and setting clear and measurable goals and objectives. Analyze and interpret performance data to optimize campaigns that most cost effectively deliver on measurable goals and objectives Manage paid multimedia advertising, including creative development, media planning, performance monitoring and optimization Responsible for the Mint's e-commerce web platform including oversight of digital analytics, merchandising, web content, product display pages, landing pages, checkout process, and home page. Requirements Conditions of Employment All employees must wear face masks while on MINT property when required by CDC and Federal guidelines. A one-year probationary period may be required. A one year supervisory or managerial probationary period may be required. Must successfully complete a background investigation. Public Trust - Background Investigation will be required. Complete a Declaration for Federal Employment to determine your suitability for Federal employment, at the time requested by the agency. Have your salary sent to a financial institution of your choice by Direct Deposit/Electronic Funds Transfer. If you are a male applicant born after December 31, 1959, certify that you have registered with the Selective Service System or are exempt from having to do so. Go through a Personal Identity Verification (PIV) process that requires two forms of identification from the Form I-9. Federal law requires verification of the identity and employment eligibility of all new hires in the U.S. Obtain and use a Government-issued charge card for business-related travel. File a Confidential Financial Disclosure Report within 30 days of appointment and annually from then on. This opportunity is also open to Status Candidates under Announcement 25-MINT-123. Please refer to that announcement for details on open period, eligibility, and how to apply. Key Requirements: Please refer to "Conditions of Employment." Click "Print Preview" to review the entire announcement before applying. Must be U.S. Citizen or U.S. National Qualifications You must meet the following requirements by the closing date of this announcement. The experience may have been gained in either the public, private sector or volunteer service. One year of experience refers to full-time work; part-time work is considered on a prorated basis. To ensure full credit for your work experience, please indicate dates of employment by month/day/year and indicate number of hours worked per week on your resume. Specialized experience for the GS-14 is one-year (52) weeks of experience at the GS-13 level or equivalent in either public or private sectors, that is directly related to the position as listed in this announcement and which has equipped the candidate with the particular knowledge, skills, and abilities to successfully perform the duties of the position. Specialized experience for this position is defined as: -Experience managing the development and execution of national product launch marketing plans. Examples include Identification of target audiences, key messaging, and product positioning AND -Experience working with upper management to propose integrated marketing channels, tactics or budgets AND -Experience analyzing performance data to optimize strategies and tactics AND -Experience driving personalized and segmented outbound marketing strategies (email, SMS, direct mail) AND -Experience managing advertising planning including creative development, media planning, performance monitoring and optimization. Education Additional Information OTHER INFORMATION: We may select from this announcement or any other source to fill one or more vacancies. This is a non-bargaining unit position. We offer opportunities for telework. We offer opportunities for flexible work schedules. This position requires that the successful candidate undergo personnel vetting, which includes a background investigation and enrollment upon onboarding into "Continuous Vetting." Enrollment in Continuous Vetting will result in automated record checks being conducted throughout one's employment with Treasury. The successful candidate will also be enrolled into FBI's Rap Back service, which will allow Treasury to receive notification from the FBI of criminal matters (e.g., arrests, charges, convictions) involving enrolled individuals in near real-time. For more information about individual rights, Noncriminal Justice Applicant's Privacy Rights - FBI, FD-258 Privacy Act Statement - FBI, and SEAD-3-Reporting-U.pdf (dni.gov). Our comprehensive benefits are very generous. Our benefits package includes: Challenging work, opportunities for advancement, competitive salaries, bonuses and incentive awards. Eleven paid holidays, 13 days of sick leave, and 13 to 26 days of vacation time each year. Access to insurance programs that may be continued after you retire. A wide choice of health insurance plans, coverage for pre-existing conditions, and no waiting periods. We pay a substantial amount (up to 75%) of the health insurance premiums. A retirement program which includes employer-matching contributions. Learn more about Federal benefits programs at: https://help.usajobs.gov/working-in-government/benefits