SVP - Sales
Bob Evans Foods
Business Unit Overview For 75 years, Bob Evans Farms has delivered delicious, quick-to-table, farm-inspired food that makes mealtime a little bit easier and a lot more delicious. We’re proud to be the #1-selling refrigerated dinner sides, including many varieties of feel-good favorites such as mashed potatoes and macaroni & cheese. We’re also a leading producer and distributor of sausage and bacon products, potato products, and egg products including liquid eggs. Our brand portfolio includes Bob Evans, Simply Potatoes, Egg Beaters and Owens Sausage. Bob Evans Farms is based in Columbus, Ohio. In September of 2017, Bob Evans Farms was acquired by Post Holdings, Inc. and is part of the Refrigerated Retail division. Other divisions of Post include Post Consumer Brands (Cereal), Weetabix (Cereal – UK), Michael Foods (Foodservice), and 8th Avenue Food & Provisions (Private Label). Post has aggressive growth plans for BEF, highlighted by the recent deployment of capital to support innovation, marketing and manufacturing. Responsibilities Responsible for setting the overall strategic direction and planning for the Bob Evans Farms sales organization. Identifies, develops and executes plans and strategies to meet business objectives and achieve maximum results. Leads the selling organization and its partners in building trusted relationships between Bob Evans, its brokers and its customers. Continually evaluates the timely adjustment of sales strategy and plans to meet changing market and competitive conditions. In addition, oversees Trade and Customer Development and confers with and partners closely with the Marketing, Finance and Operations leadership teams to ensure alignment of direction. Direct and coordinate the efforts of sales leadership toward the accomplishment of division objectives. Develops, recommends and implements annual and long-range strategic plans as well as driving overall forecasting for sales department. Formulates, recommends and implements policies and programs in the areas of sales, distribution, pricing, acceptable profit margins and related activities. Maintain and continually improve the company's competitive position. Ensure maximum sales volume and profits, at minimum cost. Direct the organization in the area of sales, customer management, and sales Interface with key leaders to support decisions regarding new products, marketing and Develops effective broker management strategies and Advises the CEO and Executive Leadership Team regarding market trends. Provides responsive recommendations and insights for long range as well as short term Lead the development of the company's Sales compensation structure, ensuring consistency and fairness throughout. Recommend improvements to the existing compensation structure to better motivate and reward sales personnel for the desired Be a key player on the Executive Leadership team. Work closely with and maintain open communication with the President & CEO and all top managers of marketing, operations, finance, and research, development & innovation in order to smoothly coordinate and interface the sales activities with the other functional areas of the company. Maintain a strong leadership presence in the industry on behalf of the Company. Qualifications Bachelor's degree required MBA preferred Prior management experience in the Consumer Package Goods industry required In depth sales leadership experience with a minimum of 10 years of experience in a food manufacturing environment Experience working in Sales with brokers and with leadership at strategic customer accounts (with history of demonstrated growth through positions of increased responsibility) is required Experience managing teams and developing others is a must Experience in Trade Marketing, Category Management, Customer Service, Consumer Insights and Marketing is preferred
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