Career Growth, Flexibility and Collaboration!
Entrust is an innovative leader in identity-centric security solutions, providing an integrated platform of scalable, AI-enabled security offerings. Headquartered in Minnesota, we offer our colleagues the ability to work globally, in a flexible and collaborative environment. Our team makes an impact!!
The Company: Entrust relies on curious, dedicated and innovative individuals whom anticipate the future and provide solutions for a more connected, mobile and secure world. Entrust’s technologies and expertise help government agencies, enterprises and financial institutions in more than 150 countries serve and safeguard citizens, employees and consumers.
We Believe: Securing identities is most effective when we value all identities. We are committed to ensuring that, through diversity and inclusion, the many voices that make up our communities are heard. From unconscious bias training for managers to global affinity groups that create connections both within and across our enterprise, Entrust expects and encourages all individuals to accept and respect one another. And, of course, to be themselves.
We’re looking for a Temp Sr Mktg Operations Specialist
The Marketing Operations Specialist will focus on the development and execution of Entrust’s email campaign process, including: email building, best practices, lead funnel management, marketing database health, and providing performance metrics to measure marketing program performance. The specialist will also oversee and manage programs and processes that impact lead-generation activities such as lead scoring, consent and compliance related programs, integrations with other systems such as BrightTalk, Webex, TechTarget, Salesforce.com.
We offer flexibility
We offer a diverse work environment
Futureproof your career with a job in information security
How you will make an impact:
Co-develop and build marketing emails, landing pages, automations, and optimizing conversions alongside Marketing Management, Creative and Content teams to meet marketing KPIs.
Successfully build, deploy, maintain and optimize email-based lead generation, demand generation and customer nurture programs using marketing automation software.
Create and build landing pages, templates, forms, etc.
Test and QA marketing emails and automation programs to ensure highest quality of output.
Become a highly proficient and “power-user” of marketing automation and CRM technologies.
Maintain and optimize email process and database, including list selection and building, email development and testing and approval process.
Build marketing automation processes and foster collaboration across segment and solution teams
Identify marketing process gaps and work cross-functionally to create processes and procedures.
Ensure best practices are in place for data cleanliness, email templates, landing page layout and form/lead synchronization across Salesforce and Eloqua.
Build and maintain marketing reporting and analytics
Create dashboards and reports to support sales & marketing teams.
Provide monthly and quarterly reporting on key marketing metrics. Recommend corrective actions and improvements when necessary.
Oversee integrations across systems
Ensure accurate lead flow across systems that are integrated w/ the marketing automation platform. Troubleshoot issues, as needed.
Lead Scoring
Maintain the existing lead scoring programs and adjust, as needed based on feedback from the field (sales and marketing).
Qualifications:
Basic Qualifications
BA/BS degree (or equivalent) in Marketing, Business, or Information Technology.
Demonstrate a strong understanding of B2B digital marketing, lead and demand generation
2+ years in digital, marketing operations and/or sales operations
High Proficiency with Eloqua (or similar marketing automation software) and Salesforce.com (preferably certified and/or admin experience)
Analytical skills to support - data analysis, lead lifecycle management, data hygiene/audit projects, program and channel effectiveness, and pipeline analysis
Strong PowerPoint skills to visually present marketing data in a meaningful way for the given audience
Must be able to lawfully work within the US and have unrestricted work authorization for US
Preferred Qualifications:
Results driven and able to work independently to achieve set goals in a fast-paced environment
Quick learner, organized, and self-motivated with the ability to define goals
Demonstrated ability to deliver outstanding B2B digital conversions
Excellent organizational, analytical, and planning skills with great attention to detail
Proven Eloqua experience
Experienced in email A/B testing, website, ad optimization and retargeting
Why Should You Apply?
Leader in the security industry
Friendly, supportive & knowledgeable teams
Opportunities for on-the-job training
You’ll help secure identities!
For more information, visit www.entrust.com. Follow us on LinkedIn, Facebook, Instagram, and YouTube.
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Compensation Range:
The pay range for this position is $70.00 - $80.00 per hour (in the primary posting location). Actual compensation will be determined based on geographic location, education, skills and experience. In addition to your pay, Entrust offers eligible colleagues and their dependents comprehensive health and well-being programs which include medical, vision, dental, a generous 401(k) matching contribution, life and disability insurance, mental health coaching, virtual fitness programs, paid personal time off plus 12 paid holidays, parental leave and education reimbursement. Please speak with the recruiter for more details. Note: Benefit and Compensation programs are subject to eligibility requirements and other terms of the applicable plan or program. Entrust has the right to end, suspend or amend any of its plans at any time in whole or in part.
For US roles, or where applicable:
Entrust is an EEO/AA/Disabled/Veterans Employer
For Canadian roles, or where applicable:
Entrust values diversity and inclusion and we are committed to building a diverse workforce with wide perspectives and innovative ideas. We welcome applications from qualified individuals of all backgrounds, and we strive to provide an accessible experience for candidates of all abilities.
If you require an accommodation, contact accessibility@entrust.com.
Recruiter:
Xochitl Ticas LaraXochitl.TicasLara@entrust.com