The Territory Sales Manager (TSM) is responsible for organizing sales, collections, sales development implementing free sample distribution, maintaining farmer contacts, providing feedback on market conditions and product performance.

Key Responsibilities

Drives sales to the channel (Distributor & Retailers)Ensures timely collection of account receivables & reconciliation.Regular Tracking of Distributors/Dealers performance vs PO’sTakes care of market penetration, market share and services in the area where he operates. Monitors, consolidates and submits monthly liquidation reports for product movement from Distributor to Retailer and Retailer to farmers including ending inventory at the channel.Distributor & Retailer relationship management by successfully implementing National Programs like 80% contribution Circle, Timely communication of pricing & Schemes.Stock returns ~ Documentation & communication to SDMaintain trade channel discipline.Liaison with Ag Dept. officialsEnables collaboration and working in close harmony with the market development team (MIE’s, MIO’s & Area Marketing Managers).Participate in important demand generation activities on need basis like big farmer meetings, field days etc.

Education & Skills:

Bachelors/Masters Degree in Agriculture3 to 5 years experience in agro-input industryGood communication -oral and written- in both English and local language.Excellent interpersonal skillsCapability to achieve sales targets, by still retaining control on the market.Strong commercial acumen, understanding of the margin structure, conceptualizing schemes and articulating the advantages of our margins and schemes to the Dealers and Distributors.