Assistant Store Manager  

The North Face, a VF Company 

At The North Face we dare to lead the world forward through Exploration. We were born to Explore. We were born to Disrupt. We were born to Lead.  

The North Face is the premier exploration company in the world.  Founded in the counterculture of Berkeley, CA in 1966 we have a long and storied legacy of enabling exploration, loving and protecting wild places, and creating iconic and technically advanced product. 

We believe that exploration is a mindset – both on the mountain and off the mountain – and it infuses everything we do. As a community of explorers, we stay curious about new ideas, places and people.  

Our values: 

Love wild places 

Spark curiosity 

Dare to disrupt 

Create community 

Lead with integrity 

 
By joining The North Face, you will help provide the best gear for our athletes and the modern-day explorer. You will also have the opportunity, tools and environment to more deeply explore the world around you and make meaningful, lasting connections.   

What You Will Do 

The Assistant Store Manager will lead, develop and motivate a team of brand advocates, ensuring a consistent best in class customer experience that aligns with our brand purpose and values. The Assistant Manager partners with the Store Manager to maximize profitability by ensuring that customer engagement, merchandising, operations, and community connection are all consistent and in compliance with company standards.  

How You Will Make A Difference 

Brand Experience/Customer Experience: Coaches and develops staff to exceed individual and store productivity goals; coaches and develops staff to provide exceptional customer service by building a loyal customer base, understanding customer needs and engaging customers in conversation around The North Face products, activities and local community; acts as a Customer Experience Coach (Manager on Duty) and supervises floor coverage and activities, including opening and closing store as scheduled; achieves individual productivity goals. 

Training and Coaching Team: in partnership with Store Manager, provides the leadership to ensure thorough training and ongoing development of store staff in customer engagement and all company programs, policies and procedures; participates in career path development for Guides and Lead Guides; partners with the Store Manager to ensure on-going specific and immediate coaching and feedback are provided to the staff; monitor and maintain compliance of all company policies and procedures and communicate/educate all team members; fosters an environment of development and accountability 

Operations: Supports the Store Manager in achieving all financial and operational objectives including expense control, Loss Prevention, store audits, and weekly reports; assists in the creation and maintenance of positive employee relations through building, developing, and leading a quality store team; assists Store Manager in the selection and hiring of qualified candidates. 

Visual Merchandising: partners with the Store Manager on the implementation of visual merchandising directives and maintains standards consistent with company brand strategies; communicates with Store Manager and/or directly to TNF corporate partners regarding merchandising assortment, trends, and needs; ensures merchandise on selling floor is replenished appropriately. 

Loss Prevention, Safety, and Compliance: Partners with the Store Manager to ensure compliance and adherence to policies and procedures, standards and practices, and company directives. Protects company assets. Ensures compliance with company safety, security, and shrink avoidance policies and programs. Partners with Loss Prevention partners to identify trends and translate strategies into action to meet district and company shrink goals. Reacts quickly to all customer and employee injuries and partners with District Manager and Human Resources immediately. 

Professional Conduct: Models behavior that respects the background, experience, and cultural differences of others, while upholding the integrity and values of the VF Corporation and the brand. Promotes an environment that encourages participation, creativity, and learning by sharing best practices and building on the ideas of others. 

What You Bring 

3 or more years of store management experience in a fast-paced, highly engaging retail environment  

3 or more years of experience leading and developing a team of 20 or more associates preferred 

Experience in a specialty retail environment, outdoor apparel industry or experience with outdoor equipment sales preferred. 

Associate Degree (AA) or equivalent from two-year college or technical school preferred but not required 

Proven ability to meet and exceed sales results 

Proven ability to meet business goals by driving results through store team 

Proven ability drive results while balancing shifting priorities 

Regularly interacts with the public in an often crowded and noisy interactive store environment 

Excellent verbal and written skills 

Excellent decision making ability in a fast-paced environment 

Detail orientated and excellent organization skills 

Proficient computer skills including word processing, spreadsheets, and software programs 

Proven ability in leading the delivery of a high level of customer service in a retail environment 

Ability to work a flexible schedule to meet the needs of the business; will require weekends, evenings, and holidays 

Physical Requirements: 

While performing the duties of this job, the employee is regularly required to stand. The employee frequently is required to stand; walk; use hands and fingers to handle and feel objects, tools, or controls; and stoop, kneel, crouch, or crawl. 

The employee is occasionally required to climb and balance. Frequently lift and/or move up to 25 pounds and occasionally lift and/or move up to 50 pounds. 

Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust and focus  

NEVER STOP EXPLORING™ 

The North Face is a subsidiary of VF Corporation. At VF, we outfit consumers around the world with our diverse portfolio of lifestyle brands. Founded in 1899, VF is one of the world’s largest apparel, footwear and accessories companies with socially and environmentally responsible operations spanning numerous geographies, product categories and distribution channels. We are committed to delivering innovative products to consumers and creating long-term value for our customers and shareholders. 

While our VF company and brands are diverse, we work together within a One VF culture to capitalize on our greatest opportunities for long-term performance. Across our company, a collaborative, global mindset differentiates our products and the unique experiences we provide to our consumers. It all adds up to a lasting competitive advantage built on harnessing the power of our differences to achieve great things together, all while positively impacting the lives of hundreds of millions of people and the world.  

VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.

Hiring Range:

Minimum Start Rate:

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com  and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. Although all positions have a hiring range based upon market data, this position has a minimum starting rate that is listed above. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.  If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at peopleservices@vfc.com. VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.