Manages, develops and implements channel partner programs and contracts to meet organizational objectives, increase market share and profitability of products and services.

Designing policies and objectives for channel partner contracts and programs. Providing input for forecasting and formulating program development budgets.
Acting as a liaison to ensure that channel programs, organizational marketing, field marketing and sales activities coincide.
Assisting in analyzing channel programs and making suggestions to increase effectiveness. Assisting with conducting market research to identify opportunities for increased channel partnerships and sales.
Working with inside or outside agencies to develop channel programs and program materials to increase 'sell-through' and return on investment.

IC - Typically requires a minimum of 6 years of related experience.