Overview The change scope of this role is to better catch channel transformation trend of being more diversified and segmented and deliver business incremental by dedicated regional channel plan cascading, tracking and evaluation Responsibilities Support BU channel guidance and plan cascading and landing Translate Quarterly BU playbook plan into MU landing plan and cascade to field sales teams regarding O2O/PSC/Hybrid/New Business Ensure accurately & timely communication flow with field force on initiatives, final plans & support Ensure accurately & timely communication flow with BUTM on execution feedbacks and regional market feedbacks. Responsible for O2O on-line listing tracking and improving. Support NPD/Packs launch plan in MU Understand BUTM NPD/Packs plan and lead MU level cascading Own by MU NPD/Pack forecast accuracy and early offtake reading Support MU initiated plan and landing Explore regional new formats insight and pilot together with BU support Develop regional based O2O plan and track and review Qualifications lUniversity graduate or above, major in Marketing is a plus l3-4 years of progressive sales or marketing experience, FMCG experience preferred lUnderstand business and frontline operations lCapable of working under pressure lOwnership, agility, fast learning, fast iteration lMotivation to learn about emerging trends and business model.