OBJECTIVE:
Manage the development and implementation of the execution strategy for the categories, through assortment analysis, definition of brand growth drivers, development of planograms and monitoring of execution indicators – consolidating on Perfect Store strategy and process, leading end to end. Also responsible for POS brand and category activation, such as materials, promotions, shopper experience. Main link between 2 major areas of the company (Sales – Marketing)
KEY ACCOUNTABILITIES:
Develop Selling Stories for Categories through Brand Strategy and insights to Customers, Sales and Merchandising;
Lead and recommend Picture of Success by Category (DGMP) and define execution KPIs;
Lead customized projects based on Shopper Insights. Ex.: Tomato Segmentation, Spices solution;
Shopper expertise in POS (e.g. mission, process and purchasing behavior, hot spots in stores, etc.) aiming to develop Categories;
Define the POS Material strategy by Channel and Region (coverage, type of material, investment), connected with brand strategies;
Management and analysis of the main category execution KPIs to guarantee Sell Out objectives;
Contribute to map and address category Building blocks in IBP process;
Develop an optimized activation calendar for the brands, ensuring ROI and alignment with brand campaigns.
SKILLS/COMPETENCIES:
Previous experience in trade marketing and sales, commercial intelligence and/or channel strategy and/or demand planning and/or analytics
Fluent or Advanced in English;
Experience in managing a senior and high-performance team is essential for the position;
Proficiency in Excel and Power Point;
Mastery of Tableau (BI and Dashboards), programming language;
Financial management;
Nielsen market analysis to identify opportunities;
Project management;
Location(s)São Paulo – Eldorado
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.