At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

 

Trade Marketing Manager 

 

POSITION PURPOSE:

The Trade Marketing Manager is responsible for planning and driving Trade Marketing strategy, across all GT (General Trade) channels and execution for the brands / Portfolio across India. The TMM plays a key role in driving revenue and profitability, while managing key accounts, insighting and process improvements. This role involves working closely with sales, marketing, and supply chain teams to ensure effective execution and distribution of products. This role is essential for driving the success of CH products in the market, ensuring effective distribution, promoting sales, and maintaining strong trade relationships.

 

YOUR TASKS AND RESPONSIBILITIES:

Planning & execution of Trade marketing promotions/programs for entire brand portfolio across channels/region:Build calendar for each activity on the basis of building blocks.Execute as per plan by proper communication down the line to Regional Trade Marketing teams and Sales team Tracking and monitoring of the same through proper tracking mechanismITeS/automation/dashboards – Customize based on Sales/FF/Analytics requirements Planning and execution of loyalty programs for Trade partners and aligning them to business goals.Conduct regular business reviews with trade partners to ensure alignment and performanceMeasure the effectiveness of trade marketing activities and adjust strategies as needed

 

New business development - expansion/activation:Planning execution of Portfolio Model storesAssist Reginal Teams in execution of effectiveness of coverage/expansion/Build and maintain strong relationships with key trade partners, including wholesalers, retailers, and distributors

 

Visibility:Plan/implement merchandising/visibility progress/POSM sourcing & execution/Vendor management

 

Cost and process compliance: Budgeting for TM spends across all brands/channels/regions Process/Policies/Protocol to comply with SOM specified requirements on Trade Marketing Prepare cogent data analysis of effectiveness of Inputs Utilize data analytics to drive decision-making and optimize trade marketing strategiesTraining and Development of Front Line:SE/SR/Merchandiser/3P manpower - Training/Motivation/coachingTracking effectiveness and take corrective actions

 

WHO YOU ARE:

Science graduate with at least 7 years of relevant experience Management education Commercial Business AcumenExposure to trade marketingOperational ExcellenceStrong understanding of the Pharmaceutical/ FMCG or allied industries and OTC product categoriesExcellent negotiation, communication, and interpersonal skillsProficiency in data analysis and reporting toolsStrong organizational and project management skillWillingness to travel >70% of time

 

Ever feel burnt out by bureaucracy? Us too. That's why we're changing the way we work- for higher productivity, faster innovation, and better results. We call it Dynamic Shared Ownership (DSO). Learn more about what DSO will mean for you in your new role here

https://www.bayer.com/enfstrategyfstrategy

 

Bayer does not charge any fees whatsoever for recruitment process. Please do not entertain such demand for payment by any individuals / entities in connection with recruitment with any Bayer Group entity(ies) worldwide under any pretext.

Please don’t rely upon any unsolicited email from email addresses not ending with domain name “bayer.com” or job advertisements referring you to an email address that does not end with “bayer.com”. For checking the authenticity of such emails or advertisement you may approach us at HROP_INDIA@BAYER.COM.

 

  YOUR APPLICATION   

Bayer is an equal opportunity employer that strongly values fairness and respect at work. We welcome applications from all individuals, regardless of race, religion, gender, age, physical characteristics, disability, sexual orientation etc. We are committed to treating all applicants fairly and avoiding discrimination.

 

   Location:India : Maharashtra : Thane    Division:Consumer Health   Reference Code:832478     Contact Us + 022-25311234