The Trade Marketing & Insights Manager is responsible for the development and coordination of the trade marketing and insights activities to maximise the potential of the Red Bull brand in the trade whilst maintaining the brand personality and values. They should lead the strategy of the local sales team and enable the execution of that strategy via Key Accounts and Field Sales teams. This includes all means of communication (internal, trade and shopper), coordination between marketing and sales, POS development and implementation, Category Management projects, Pricing & Promotional evaluation, budget control, trial activities and sales analysis to generate insight. In general, the job holder will co-ordinate and project manage all trade-led marketing activities.