Job Posting Title:

Traffic Specialist - Integrated Marketing & Synergy

Req ID:

10105911

Job Description:

It’s the magic of immersing yourself in a motion picture masterpiece, or a new track from your favorite band, or the spectacle of a live Broadway show.  It’s hard to define and even harder to create, but that’s what we do at The Walt Disney Studios.  Ours is a culture of innovation, collaboration, and creativity.  We raise the bar, then step over it, blazing trails through the production and distribution of world-class entertainment around the globe.  If you want to help tell compelling, enduring stories through movies, music or stage plays, then we want to hear from you.

Walt Disney Studios Motion Picture Marketing is a dynamic, results-driven marketing team responsible for positioning films released by Disney/20th Century (live action), Walt Disney Animation Studios, Pixar Animation Studios, Lucasfilm, Marvel Studios, and now studio branded titles on Disney+. This organization oversees the Studios’ global marketing strategy encompassing creative, media, digital, international, promotions, publicity, research, special events, and synergy, and handles some the most valuable film brands and franchises of all time.

In this role, the Traffic Specialist will support the Sr. Manager, Traffic and Director, Integrated Marketing & Synergy to ensure all creative assets are delivered on a timely basis to network partners and media agencies, assets are properly requested within a reasonable timeframe, and monitored throughout the completion of a campaign.  The Specialist must have exceptional interpersonal skills to develop strong working relationship with creative, digital, and other marketing team members and executives. Collaborate with A/V creative and finishing teams to help layout broadcast and digital video needs for synergy partner weekly rotations.  The ideal candidate is a highly collaborative & organized individual with great attention to detail and the ability to manage multiple workflows in a fast-paced environment.  

Responsibilities

Work closely with the operations team for SVOD order entry and Airtable workflows, enhancing communication and driving seamless execution.

Serve as the main liaison for SVOD partners, managing creative approvals, coordinating flighting schedules, and delivering detailed weekly reports to ensure smooth delivery and maximize partner satisfaction.

Collaborate with Sr. Manager and Director on Broadcast, Radio Digital and SVOD rotation based on campaign

Coordinate with Paid Media Traffic Manager/Specialists and AV and digital teams to source timelines, asset availability and creative allocation

Organize asset delivery requests for synergy partners for TV Spots, Radio, Special Looks, Custom Creative, and SVOD

Update weekly partner rotation documents aligning to overall media creative allocations and timelines

Work closely with AV teams for spot needs for Disney Channel, Disney XD, and Disney Jr. and acquire asset materials such as animated/static billboards and :10/:05 copy reads for partner use

Request digital video and banner assets to creative/agency team with specifications in a timely manner and secure delivery to agency and partners

Develop weekly rotation highlights for internal team reference

Organize all partner rotation documents in network folders, as well as create and review any rotation highlights/summaries for the IMS team leads  

Update rotation details weekly within marketing briefs/plans as needed

Build and foster relationships with internal marketing and external teams – strong interpersonal skills a must

Keep Sr. Manager and Director apprised of any new campaign content/spot priorities/messaging changes

Take on additional projects as needed

Basic Qualifications

2+ years of experience

Exceptional multi-task skills with the ability to work on many projects/film titles simultaneously in a high pressure, fast paced environment

Able to prioritize and meet deadlines with the ability to change course of action quickly

Excellent written and verbal communications and interpersonal skills to assure successful interaction with executives and business unit contacts

Team player with a positive outlook that works well with others

Detail oriented with superior organization skills

Reliable, flexible, and reachable

Preferred Education

College Degree preferred

Relevant experience in media or advertising preferred, but not required

Proficient/Advanced in MS Office – specifically in Excel & PowerPoint (and/or Keynote)

The hiring range for this position in Burbank, CA is $64,300 to $86,200 per year based on a 40-hour work week. The amount of hours scheduled per week may vary based on business needs. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Job Posting Segment:

DEMRKTG

Job Posting Primary Business:

Studio Marketing - Media

Primary Job Posting Category:

Integrated Marketing - Studios

Employment Type:

Full time

Primary City, State, Region, Postal Code:

Burbank, CA, USA

Alternate City, State, Region, Postal Code:

Date Posted:

2024-12-23