Return to Job Search U-Box Digital Marketing Analyst

U-Haul is seeking a Digital Marketing Analyst to join our growing team. As an Analyst at U-Haul, you will be responsible for defining and implementing measurement strategies that align with both program and department goals.

A successful Digital Marketing Analyst has experience analyzing and reporting, as well as an in-depth knowledge of digital marketing. You are responsible for your assigned programs’ success online. You will work closely with U-Haul’s business units to provide a better customer experience on U-Haul owned websites, through email and other channels of marketing

Responsibilities include:

Analyze and report regularly on key metrics and provide actionable insights based off the resultsResearch U-Haul and competitor products, services and current strategies to identify new opportunitiesManage marketing/ecommerce funnels to improve conversion ratesMonitor SEO/SEM, marketing and sales performance metrics to forecast trendsKeep up-to-date with our audience’s preferences and proactively suggest new campaignsLiaise with other U-Haul teams to optimize customer experience and ensure brand consistencyEstablish best practices in digital marketing and stay up-to-date with digital technologies developmentsHelp shape and influence our communication platform’s email marketing capabilitiesSet digital marketing strategies using all necessary channelsAnalyze online user behavior and optimize the customer journey to increase conversion ratesEvaluate effectiveness of marketing campaignsDevelop, test and implement email campaignsTrack, analyze, and report on A/B and multivariate testsEnsure tracking implementation is executed correctlyCollaborate with other departments to implement proper measurement plans in a timely mannerIdentify data anomalies and what causes themResearch and test new methodologies to improve internal analytical proceduresClearly and effectively communicate your analysis to internal stakeholders, both horizontally and vertically

Qualities of an ideal candidate:

Must be detail-orientedOutstanding analytical capabilities, strategic thinking and creativityAbility to take complex marketing concepts and effectively communicate concepts to all levels of the organizationResourceful problem-solver with ability to excel in an ambiguous environmentBasic understanding of the marketing funnel and the different phases of the customer journeyStrategic thinkerExcellent project management skillsEnthusiastic and self-motivatedLogical and methodical approach to problem solvingWorks well in groups and individuallyPassionate about continual learning and applying what you’ve learnedStrong verbal and written communication skillsAbility to effectively communicate analytical insight to internal stakeholdersBasic understanding of the marketing funnel and the different phases of the customer journeyMust be able to multi-task and take initiative with projectsExperience working with analytics softwareExperience in data analysis techniques and Microsoft ExcelExperience in measuring and analyzing online marketing campaigns including: organic and paid search, email, affiliate, display and social

Education and Training:

Bachelor’s degree (or equivalent work experience) in marketing, computer information systems, business data analytics, or other related areasMinimum 3 years’ experience with email campaign managementMinimum 3 years’ experience managing a websiteBasic HTML knowledgeExperience in Marketing and/or Content Writing for the WebSEO knowledge preferred but not requiredGAIQ Certification and experience working with website optimization tools for A/B and multivariate testing is a plus but not required

Benefits:

Competitive salaryHealth insurance/benefits (including medical, dental & vision)Subsidized gym membership (including paid fitness classes)Life insuranceStock optionsBusiness and travel insuranceMetLaw Legal programMetLife auto and home insuranceDiscounts on Apple products, cell phone plans, hotels and moreCommuter benefits program401k optionsPaid holidays, vacation and sick daysIn-house cafe featuring options for all diets24-hour physician available for kidsCommunity volunteer opportunitiesOpportunity to travel for digital marketing conferences

U-Haul is an equal opportunity employer. All applications for employment will be considered without regard to race, color, religion, sex, national origin, physical or mental disability, veteran status, or any other basis protected by applicable federal, provincial, state, or local law. Individual accommodations are available on requests for applicants taking part in all aspects of the selection process. Information obtained during this process will only be shared on a need to know basis.