SYNOPSIS:
· Working knowledge of Unica Affinium, Unix, PL-SQL, Cognos & Micro Strategy.
· Extensive experience working on Teradata, Oracle & SQL server databases.
· Used advance features in Unica campaign like custom macros & temp table tokens.
· Constructed standard table catalogs, templates, sessions & strategic segments.
· Documented best practices to be followed during campaign design.
· Defined QA processes and methodologies in order to minimize errors.
· Experienced in handling large data sets and gaining meaningful insights from them.
· Robust experience in channel optimization and creative testing for marketing communications
· Worked on multiple output channels including, email, direct mail, onsite, Telemarketing, etc
· Team player with excellent communication skills.