Company
Cox Communications, Inc.Job Family Group
MarketingJob Profile
Digital Marketing / Communications ManagerManagement Level
Manager - Non People LeaderFlexible Work Option
Hybrid - Ability to work remotely part of the weekTravel %
Yes, 5% of the timeWork Shift
DayCompensation
Compensation includes a base salary of $88,300.00 - $147,100.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate’s knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.Job Description
The Upmarket/Enterprise Digital Marketing Manager will be responsible for developing, implementing, and managing comprehensive digital marketing strategies to generate high-quality leads from enterprise targets. This role combines strategic thinking with hands-on execution to optimize our digital experience on the website and enhance our lead funnel.
What You’ll Do
Website Management: Oversee the day-to-day management of the company website, ensuring it is up-to-date, user-friendly, and optimized for lead generation and overall engagementStrategy Development: Create and execute digital marketing strategies that align with business objectives and target enterprise clients.Lead Generation Strategy: Develop and implement comprehensive lead generation strategies specifically targeting enterprise-level clients.Marketing Automation: Utilize marketing automation tools to nurture leads through the sales funnel, segment audiences, and track engagement.Collaboration: Work closely with the marketing strategy and sales team to ensure alignment on lead qualification criteria and follow-up processes.Market Research: Stay informed about industry trends, competitive landscape, and customer needs to identify new lead generation opportunities.A/B Testing: Conduct A/B testing on campaigns to optimize performance and increase conversion rates.Cross-Functional Collaboration: Work closely with UX/UI designers, product managers, sales, marketing strategy, digital enablement teams and developers to ensure a seamless user experience across all digital touchpoints.Agency Relationship Management: Work closely with Digital Agency to help support the online experience and create an optimal digital journey.What’s In It For You
At Cox, we reward your hard work with meaningful benefits.
First, we offer a highly competitive compensation package, 401(k) with a generous company match, comprehensive healthcare, life, and disability benefits, plus numerous other benefits, including adoption assistance, pet insurance, and discounts on travel and cars!
We value people more than technology. That means you’ll work within a culture and with a team that values your leadership, your experience, your contributions, and you – yes, you – as a person. We believe recognition is important, and Cox strives to celebrate those who help make us successful every day. We also encourage diversity and support inclusion; we want you to do you and feel comfortable doing so.
We also offer boundless opportunities for growth; you can sharpen your skills, learn a new talent, join a mentoring program, even earn an advanced degree. You’ll find the potential for lateral or upward career growth within the Cox family businesses, including the innovative startups in transportation mobility, clean tech and more.
Who You Are
Minimum
Bachelor’s degree in a related discipline and 6 years’ experience in a related field. The right candidate could also have a different combination, such as a master’s degree and 4 years’ experience; a Ph.D. and 1 year of experience; or 10 years’ experience in a related field5+ years of experience in B2B digital marketing, preferably in an enterprise environment.Proven track record of developing successful digital marketing strategies and campaigns.Proficiency in digital marketing tools (e.g., Adobe Experience Manager and Salesforce).Excellent analytical skills and ability to interpret data to drive decision-making.Preferred
Experience with design tools (eg Figma) is a plusBenefits
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company’s needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, parental leave, and COVID-19 vaccination leave.About Us
Cox Communications is all about creating moments of real human connection; and for employees, that’s true both in the workplace and in the problems we solve for customers. From building advertising solutions to unleashing IoT technologies to creating an exceptional experience for customers in our retail locations and online, we’re creating a world that is smarter and more connected. Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page. Cox is an Equal Employment Opportunity employer – All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.