This role is categorized as hybrid. This means the successful candidate is expected to report to Warren, Michigan Tech Center three times per week, at minimum.
This job may be eligible for relocation benefits.
Overview
As a US Brand Media Manager for one of General Motors’ four vehicle brands, or leading our corporate brand media, you will direct a team that will developing and maintaining the media strategy for your brand. You will be an integral member of a passionate, enthusiastic, dynamic, and highly engaged team. As a Brand Media Manager, you and your team will own and deliver a comprehensive and tightly aligned media plan across national, regional, and local tiers. You will be charged with driving innovation for your brand, pushing boundaries of established and new media channels to reach new and existing customers with relevant and timely messaging. You will work with many internal and external colleagues to deliver an effective media plan, delivering on all key KPIs. This is a tremendous opportunity for an experienced media pro to play a key role in the growth of GM’s iconic brands!
Open roles (4):
Chevrolet
Buick
GMC
Cadillac
Major Duties and Responsibilities
Lead a team overseeing the development of coordinated tiered national, DMA and dealer approach for their brand
Orchestrates cross-tier coordination and training across internal and external teams
Accountable for management of the total brand media budget, developing appropriate investments & mix across for the brand
Manage media agency relationships for the brand
Develop and foster strong relationships with internal and external teams to effectively align media across tiers
Establish regular touchpoints to review media plans with brand teams and senior leadership for approval
Work with retail team and agencies to create monthly go-to-market media plans aligned to broader media and marketing objectives
Work with Agency partners to plan and activate media across all relevant media channels
Collaborate with Integrated Analytics team and GM Research to deliver identified KPIs across all channels
In collaboration with the Global Media Services team, develop fresh insights to drive media innovation, enable smarter and more effective media strategy and buying decisions for the brand
Partner closely with peers (Brand Media Managers) to ensure best practices are shared, ways of working are consistent and media ideas move freely between the brands
Stay current on media trends and the shifting media landscape to enable smarter and more effective brand media planning and investment
Additional Job Description
Qualifications
7+ years’ experience in Media Operations, Planning, or Strategy
Solid understanding of all areas of media with particular familiarity of media planning and activation platforms, technology and processes
Demonstrated ability to own and effectively manage a large budget
Ability to offer a clear POV and a strong rationale to defend position as the media lead for the brand
Ability to prioritize and tie all media plans to support the business plan & core priorities
Ability to communicate strategy and plans effectively
Ability to form strong relationships with key internal and external media partners
Ability to effectively brief and drive clear direction to media agencies
A self-starter with the ability to think strategically
Experience leading a team
Experience working with or for media agencies
Demonstrated offline and digital media experience
Excellence in Powerpoint and Excel
Excellent communication, presentation, co-ordination and project management skills
Analytical skills
Ability to multi-task across several diverse projects
Ability to occasionally work irregular hours
Bachelor's degree in business or marketing
Benefits:
Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
About GMOur vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join UsWe aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Benefits OverviewThe goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:
• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.
General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.
We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.
GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics. For purposes of this policy, “protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.