The Sr. Manager of Brand Strategy will help build and implement the vision for the Walmart brand. Their goal is to develop strategies and briefs, in collaboration with multiple external agencies and internal partners, that help us drive the brand forward into new spaces and places, helping customers see us as a modern retailer and build long-lasting emotional connections. You’ll work closely and report to the Director of Brand Strategy & Marketing, developing strategies that pull down from Walmart’s purpose of “Save Money, Live Better,” working to drive bold actions and recommendations for the most senior leaders in the organization, including the CMO, SVP Marketing, and VP Creative.
Responsibilities include but not limited to:
Development and execution of high-impact, culture-forward advertising and experiences for Walmart’s marketing – including writing sharp creative briefs, providing sound and thoughtful feedback, and managing the go to market deliveryPartner with our Design & Creative stakeholders to implement the brand across the enterprise, including visual identityCollaborate with internal stakeholders that have a shared stake in the Walmart brand including, including the Associate team and Corporate AffairsCollaborate with external and internal creative partners to drive the strategies and programs forwardDevelop new brand strategies, actions, and recommendations for how customers can see, feel and believe Walmart is a brand for them
You’ll sweep us off our feet if…
Who is your ideal candidate? How would you define a superstar or exceptional talent? What are the top must-have skills? What are the nice-to-have skills?
You have built and implemented all kinds of ‘brand strategies’: advertising, brand and / or product architecture, comms, branding, internal culture, purpose, mission/vision/values, experiences, and innovation. You understand the Venn diagram across strategies and can flex fluidly across work.You are KILLER at writing creative briefs and presentations: You think strategically and deliver creatively – you dream about new ideas and push your teams to think outside the box, but it’s grounded in sharp strategic insight about the customer.You are a culturally curious trend spotter with a deep interest in culture and a pulse on worldwide events and trends. You know the talent, creators and brands that matter in culture.You are a storyteller and can sell internally, evangelizing ideas to bring them to life across different business functions. Externally, experience with creative agencies and social platforms is key.You are highly collaborative and engaging others energizes you – you believe partners only make the work better even if it’s not the shortest path to completionYou are a self-starter – you get things done, big or small. You don’t need a structure to thrive. Ambiguity and setbacks don’t faze you – you thrive in complexity and ever optimistic.You’ll make an impact by:
What are the core responsibilities your candidate must execute well on a day-to-day basis? How will your ideal candidate make an impact? What does success look like? Concisely bullet the role’s scope and responsibilities, including the areas of work to which your team goals will be aligned.
Support highly visible strategic initiatives important to C-level leaders at Walmart, ranging from cross-functional campaigns across the Marketing org to shaping employee narratives that build pride and excitement across our 1.2 million field associatesDrive new ways of thinking about culture and our role in it– obsessed with all kinds of demographics, cultures, and age groups you are able to spot trends that feel relevant for Walmart and spark important conversations about how we show up in the world.Main leader of our go-to-market conversations and day-to-day decision maker across campaigns, tactics, and executionsExpertise in developing all levels of strategy – brand narratives, go-to-market, campaign briefs - grounded in research and insight; build KPIs that track short- and long- term performance.Deep understanding of brand building and can connect Walmart’s strengths or differentiators to build the right connections, pillars, and access points needed to build out the relationship between us and our customer.Recognize the overlapping strategies across Cultural Engagement, Brand, and Category Marketing to create focus and delineation for the conversation – you know how to get to ‘fewer, bigger, better.’Build relationships with stakeholders to create cross-functional efforts that deliver for the brand, the business, and the customer.At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $108,000.00-$216,000.00
Additional compensation includes annual or quarterly performance bonuses.
Additional compensation for certain positions may also include:
- Stock
Minimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years'experience in marketing or related field.Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Leading cross-functional projects, Marketing or related field, Supervisory experienceMasters: Business AdministrationPrimary Location...221 River St, Hoboken, NJ 07030, United States of America