1. Conduct market research and analyze customer data to identify target segments, market trends, and promotional opportunities.
2. Create and execute compelling promotional campaigns, including discounts, coupons, loyalty programs, bundle offers, and other incentives, to attract and engage customers.
3. Collaborate with the cross teams to design and optimize landing pages, banners, email campaigns, and social media content that effectively communicate promotions.
4. Monitor and analyze the performance of promotions, including sales metrics, conversion rates, customer engagement, and ROI, and provide regular reports to management.
5. Conduct A/B testing and gather customer feedback to optimize promotional campaigns and improve overall customer experience.
6. Ensure compliance with legal and regulatory requirements related to promotions, including advertising guidelines and data privacy.