LEGENDS & ASM GLOBAL

Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions – from venue development and event booking to revenue strategy and hospitality.

Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.

ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venues stadiums, arenas, conventions centers and theaters. Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed.

Are you ready to be part of the team that is transforming live entertainment? Join us to make magic happen!

LEGENDS GLOBAL PARTNERSHIPS

Delivering for the world’s largest and most complex projects, Legends Global Partnerships experts deliver innovative solutions to create integrated and meaningful partnerships, connecting our partners with the world’s premier and emerging brands in a transformational way. Our comprehensive slate of consulting and sales execution services includes delivering naming and venue entitlement positions, jersey sponsorships, premier events partnerships, emerging entertainment platforms, universities, mixed-use real estate developments and more.

THE ROLE

The VP of Commercial Partnerships Development will have a primary focus on Desert Diamond Arena and Westgate Entertainment District, taking the lead in driving revenue growth and enhancing market positioning through strategic partnership and media initiatives. This leadership role requires a visionary thinker who can identify, develop, and manage partnerships that align with the business objectives of Desert Diamond Arena and Westgate Entertainment District. The ideal candidate will have a proven track record in commercial partnership development, excellent negotiation skills, and the ability to work collaboratively across various teams to maximize opportunities for this key venue.

ESSENTIAL DUTES AND RESPONSIBILITES

Oversee partnership and media revenue generation efforts for Desert Diamond Arena and Westgate Entertainment District. Manage and mentor a team of partnership professionals, fostering a culture of innovation and excellence, with a specific focus on achieving success at Desert Diamond Arena and Westgate Entertainment District. Lead and support two key local team members responsible for prospecting, securing partnerships, developing media plans, creating proposals, executing campaigns, and managing client relationships across both properties. Build and maintain strong relationships with partners, stakeholders, and industry leaders, prioritizing venue ownership and management at Desert Diamond Arena, ensuring mutual success and alignment on strategic goals. Collaborate with internal teams (sales, marketing, and operations) to ensure partnership initiatives at Desert Diamond Arena align with overall business goals and drive revenue growth for the venue. Monitor industry trends to identify new business opportunities that can be leveraged for Desert Diamond Arena. Lead the integration of partnership initiatives for Desert Diamond Arena into the overall business strategy, ensuring seamless execution and effective performance tracking. Present partnership opportunities, strategies, and performance metrics to leadership with a focus on Desert Diamond Arena’s unique value propositions. Serve as the primary liaison between the organization and Westgate Entertainment District ownership, ensuring alignment on partnership objectives and operational priorities related to this key property. Work with Sales Teams to respond to RFPs for Westgate Entertainment District’s media buys and be able to provide first party data as needed. Create and maintain ongoing business relationships with all clients and ad agencies. Assist in the post-sale process by obtaining all assets, resolve client needs and create post sponsorship reports as needed. Support the Sales Team in getting contracts created once a new sponsorship deal is fully agreed upon. Serve as the primary point of contact for supporting all clients at Westgate Entertainment District, ensuring fulfillment of contracted services. Coordinate on-site activation with the clients, Westgate, and the ASM Global Sales Team. Collect all COI’s and required paperwork from sponsors for activations at Westgate Entertainment District. Work with ANC on digital boards schedules on a daily basis and make sure the boards are scheduled correctly. Coordinate maintenance and any other needs pertaining to the digital boards in Westgate with ANC. Work with signage vendors on production and installation of all static sponsorship signage in Westgate Entertainment District. Be the liaison between the Finance Department and the Sales Team on all accounting questions and needs to ensure payment in a timely manner. Work closely with the Marketing Team at Westgate on sponsorship contracts and needs.

SUPERVISORY RESPONSIBILITES

Carries out supervisory responsibilities in accordance with all Legends & ASM policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION AND/OR EXPERIENCE

Bachelor’s degree in Marketing, Sales, Business, or a related field along with 10+ years of experience in the sports, entertainment, or hospitality sales industry. Alternatively, equivalent combination of education and experience demonstrating the ability to successfully manage and lead a sales team, particularly in high-revenue environments like Desert Diamond Arena.

SKILLS AND ABILITIES

Proven sales experience with a track record of successfully driving revenue through partnerships and commercial opportunities. Excellent presentation, problem-solving, and organizational skills with the ability to present compelling sales pitches and close deals. Strong business acumen, with both analytical and creative problem-solving skills to identify and capitalize on sales opportunities. Highly results-oriented with an exceptional ability to generate sales, drive growth, and close partnership deals that maximize revenue. Strong collaboration skills, navigating complex multi-level stakeholder relationships, and aligning efforts across teams to achieve sales targets and business objectives. Proven ability to build and maintain effective working relationships with internal and external stakeholders, including Global Partnerships, venue management, and departmental leadership. Proficient in the Microsoft Office suite and CRM systems, utilizing these tools to manage sales pipelines, track performance, and report on progress. Ability to remain self-motivated, always acting with integrity and in a strong ethical manner, ensuring that sales efforts align with the company’s values and goals.

COMPENSATION

Competitive salary, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

WORKING CONDITIONS

Location: The candidate must reside in Arizona, with a focus on Desert Diamond Arena and the surrounding region for close collaboration with venue leadership and partnership teams.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 NOTE:

The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.

Legends & ASM Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.