**Company description** Publicis Groupe, known for its award-winning creativity, best-in-class technology, digital and consulting expertise, is the world’s third largest communications group. With 80,000+ colleagues in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis. Sapient, and Health & Wellbeing with Publicis Health. Since 2014 with the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity, and technology. The Groupe has continued this journey with the 2019 acquisition of Epsilon to further scale the data-led offering and provide true momentum to our client’s own transformation. This model, with a country-led approach, is called the “Power of One” and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organization. **Overview** The VP, Groupe Tech Solutions sits in the Groupe Tech Solutions Team. The mission of the Groupe Tech Solutions team is to drive growth and adoption of Epsilon’s PeopleCloud Cleanroom (EPC), Data and Identity products among Groupe clients. **Responsibilities** This role will support all Groupe Tech Solution growth areas with a primary focus on driving an audience first activation mindset for Groupe clients and helping to define data solutions frameworks for how clients can best leverage Epsilon data, identity, and tech. In this role you will liaise with Group Account teams and existing Epsilon delivery & Sales teams, supporting the value realization from Epsilon data and technology. -Achieve quotas assigned by the Groupe annually across Tech & Data (primary) and the full Growth team’s (secondary) Growth target -Drives increased activation of Epsilon audiences via Tech & Data Solutions: + Proactively identifies growth opportunities for agency clients + Ideates on and creates client-specific audience strategies which leveraging Epsilon’s data to build growth audiences meeting clients’ objectives in the short and long term. + Supports the sell-in and positioning of strategies to clients, where needed + Align on measurement criteria and mechanisms to prove the value of Epsilon defined audiences. + Anticipates and initiates value discussions as needed to ensure continued growth + Work with specific account teams and Epsilon’s PeopleCloud Inside team to ensure operational execution of planned activations – working to ensure pacing, delivery, and performance. + Provide feedback to leadership of what is working and where improvements can be realized. + Encourage and evangelize advanced audience targeting and segmentation methods using Epsilon data. + Participate in annual planning exercises across agency teams to drive increased activation as well as cross-sell and up-sell to relevant Groupe Solutions. -Develops strong relationships with: + Groupe Agency teams - Account Leads, Investment, Strategy, and activation teams + Groupe Media Solutions teams – collaborating with our sister team, Groupe media solutions, in crafting holistic and solution-based growth strategies for our clients across Groupe products + Key Senior Clients – to educate on the benefits of Epsilon, Data and Tech where needed in support of day-to-day teams or new business + Agency Leadership – working with agency leaders to educate and drive adoption of Groupe Data & Tech Solutions offerings + Epsilon – working with Epsilon client, product, and delivery teams to ensure client and agency education and sell-in is supported. -Design A Data Solutions Framework & Socializes it + Build a framework, which highlights the best strategies for the use of Epsilon data for audience activation + The solutions framework should be inclusive of existing strategies as well as new ideas and strategies. + Develop custom approaches by vertical for the use of Epsilon Data + Develop custom programming like our “white glove”, tentpole audiences and always on persona audiences for quick activation + Socialize & Market the Data Solutions framework & programming with key agency stakeholders to drive adoption at scale -Other Key Activities: + Support New Business Efforts where needed + Provide feedback to Epsilon Product & Data Teams + Working through agency or client objections to Epsilon strategies + Build case studies and proof points for Groupe Tech Solution offerings + Work through agencies annual forecasting process **Qualifications** The successful candidate brings 10+ years of direct experience in agencies leveraging data, tech, and ad tech environments. They are proficient in digital activation and audience development having likely served in those roles within an agency before. They are also versed in sales, media strategy and measurement. + 10+ years in agency, working with data, tech, and media solutions. + Strong consultative selling skills and experience working to achieve annual quota targets. + Has an entrepreneurial spirit and demonstrates grit and determination. + Ideally has worked in social or programmatic buying roles, investment, or client leadership in the past and understands the reasons for choosing certain strategies vs. another when it comes to media activation. + Excellent communication skills – confident, articulate, and able to write clearly, speak professionally, and translate complex concepts and initiatives to a wide variety of audiences. + Strong process and project management skills, as well as in-depth experience with data visualization tools. + Driven to deliver innovative data, tech, and media solutions with demonstrable business impact. + Collaborative leadership style, comfortable in a matrixed organization structure. + Innovative problem solver, client services bias, and a great team player. + Proven ability to build, develop, and maintain vital relationships across the agency and across the client organization. + Proven knowledge of digital planning and buying process with understanding of various vendors, different cost methods, various reporting, and delivery validation Strong quantitative skills, including analytical abilities and math proficiency. **Additional information** Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com . Compensation Range: $146,490-$230,460. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 03/07/2025. All your information will be kept confidential according to EEO guidelines. Veterans Encouraged to Apply \#LI-RM3