About Ketchum

As a global communications consultancy with 100 years of experience, Ketchum is a trusted partner who is equal parts creative and analytical. Ketchum is a place where all perspectives and points of view are welcome and encouraged. We are a collection of communications specialists, content creators, creatives, researchers, data analysts, media pros, digital strategists, issues and crisis counselors, and tech nerds. And we love when those worlds collide to create the very best teams and solutions for our clients. We work with the world’s leading brands, emerging start-ups, and everything in between. We are beyond proud to have created some of the most celebrated and award-winning campaigns in our industry. We’re just crazy enough to think we can impact the world – and how it responds to ideas – through communication.

We encourage our employees to be curious, brave, inspiring, and a force for good. Let’s talk. Come belong at Ketchum!

 

Overview:   

We are looking for a Vice President, Influence to join our team!  

 Are you enthralled by the latest creator trends on social? Do you obsess about the ways they can apply to your clients’  influencer marketing strategies? Do you dream about TikTok at night? We need to talk. 

 Our award-winning influencer marketing team is seeking a VP to join us in developing innovative and strategic influencer marketing campaigns, and of course, activating them on behalf of our incredible clients – from Fortune 500 leaders to energetic start-ups.   

  We’re seeking someone with a proven track record in planning and delivering influencer campaigns across paid, earned, and shared media. You possess the skills to launch measurably successful campaigns and deep knowledge of how digital/social media channels fit into the communications mix.   

This role is responsible for managing, identifying, and nurturing client relationships at the most senior levels, plus ensuring teams are implementing programs to our highest standards. You’ll offer clients strategic counsel on the most effective ways to deliver and measure business outcomes. As such, your understanding of influencer-specific Analytics and Paid Media execution is a win-win!  

 Our desired candidate is passionate, compassionate, and self-motivated. Experience across a variety of brand sectors, both B2C and B2B, is highly desirable. And agency experience is preferred. 

 Responsibilities: 

  Client Service and Satisfaction 

Plan and deliver influencer campaigns across all main platforms  Identify, negotiate, and manage influencers and talent across multiple channels, tiers, categories, and niches  Facilitate the development of strategic influencer-related activities for our clients  Be able to educate clients when they have little experience of working with influencers  Understand the path to purchase through influencer campaigns, and techniques to track and assess performance  Provide creative content solutions for client campaigns (taking them from concept through to delivery)  Work collaboratively with account teams   Present confidently and with authority to external audiences in order to educate, engage and entice – winning trust and business  Promote the value and importance of client feedback and review with team and develop a client-focused culture  Manage post-campaign evaluation, highlighting strengths and identifying opportunities to improve future campaigns  Clearly understand ROI and measurement tools surrounding influencers (both to identify and evaluate)  Educate the team on the specifics as it relates to influencer contracts, and be able to navigate the contracting and negotiation process  Maintain an understanding of our client’s business and sector to improve counsel to client  Monitor and understand clients’ markets and brands; be aware of market issues and competitive activity 

Teamwork and Team Leadership

Lead team briefings to share information to keep teams informed and engaged. Use team meetings as an opportunity to share knowledge  Support the team in delivering the brief by driving the quality and direction of the team on day-to-day basis. Provide insight into the strategic direction of the campaign or event  Plan and prioritize work with the team to ensure completion according to client requirements and deadlines  Maintain regular communication with junior and senior team members ensuring the team operates in the most effective and efficient way to meet client needs, including knowing how to manage up and down within the team structure   Regularly engage in dialogue with colleagues to ensure an accurate view and understanding of their workload, priorities, deadlines, and aspirations. Delegate projects and activities to stretch performance and capability  Keep abreast of emerging partners, innovations, and talent, sharing updates and knowledge with the team  Ongoing evaluation of platforms and tools to enable the team to work most efficiently; negotiation of partnerships with platforms and tools, overseeing relationships to ensure they are providing value  Direct management of two or more team members, responsible for their career growth and performance reviews as well as regular developmental and support needs 

Business Development

Lead Thought Leadership for the agency externally and internally on Influencer, proactively updating clients on best practices for Influencer programming.  Proactively identify and drive opportunities to grow and expand our Influencer work  Identify and pipeline for new clients  Lead and participate in new business pitches with energy and passion and encourage the same of team  Proactively contribute to the development and updating of case studies and other credentials materials  Encourage colleagues to contribute to and participate in new business activity including research, brainstorms, making client contact and presenting, as appropriate 

Commercial and Financial Management: 

Create and manage program budgets including monthly reconciliation  Negotiate and finalize with the client or account team on any budget adjustments and explore opportunities for additional projects  Provide accurate forecasts on accounts to ensure accurate future planning  Contribute to year-end and campaign reconciliations 

 
Qualifications

 We’re looking for required skills, and they can come from any combination of education and experience. Diversity of thought and background are encouraged. Typical qualifications include: 

10 + years of experience specifically leading influencer programming across multiple channels in B2B and B2C, within a media buying, advertising, communications, marketing, or public relations environment  Demonstrate knowledge and a passion for the influencer universe on all social channels  Excellent verbal and written communication skills  Accuracy and attention to detail  Strong technical background with advanced computer skills, including influencer platforms (e.g., Tagger, CreatorIQ, or others)  Strong negotiation and contracting background, including an understanding of all of the aspects of influencer agreements   Ability to work independently and as a member of a team, as well as independently  Aptitude to develop and maintain strong working relationships with both internal and external stakeholders  Ability to work under pressure, prioritize, and handle many concurrent projects and tasks 

 

The salary range for this position is $140,000 - $165,000. This position may be bonus eligible depending on individual employee performance and Ketchum business performance. The salary of the finalist selected for this role will be based on a variety of factors, including but not limited to, education, years of experience, past training, skills and abilities of applicant, internal equity and local geographic market data. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. #LI-Hybrid

What We Offer

Hybrid Workplace: Three days a week in the office Robust benefits program, effective within 30 days of hire Paid maternity/paternity leave Family Forming Benefits Employee Recognition Program Generous paid time off includes vacation, wellness, and extended holiday schedule Various development opportunities to enhance personal and professional life Tuition reimbursement Monthly Cell Phone & Wi-Fi reimbursement

Interested? We’ve got an opportunity for you.