Birmingham, Michigan, USA
17 days ago
Vice President, National Video Investment

Company Description

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally.  As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities, and our media investments for some of the world’s leading brands.

Job Description

Overview:
Negotiate, purchase, maintain, and steward National Video media buys

 

Role Objectives:

Oversee, train and mentor a teamNegotiate and purchase National Video scatter/upfront activityMaintain current knowledge of marketplace conditions through network meetings and trade publicationsProject delivery for inventory against relevant target demographicsSteward media schedules adhering to each client’s buying guidelinesHelp oversee timeline and execution of added value opportunitiesMaintain confirmation of purchase, schedules, budgets, and reconciliation of network billingMonitor performance of buys using current rating information. Secure makegoods and/or audience deficiency units for under deliveryContribute to post-analysis reportsMeet all due dates for buys, post analyses, and assigned projects; help team set up project deadlines to achieve all timelinesCommunicate regularly with salespeople and negotiate to maintain or improve the integrity of the buys as they are stewardedAdvise supervisors of marketplace conditions, special opportunities, and potential schedule interruptionsAssist in development of cost per points, competitive checks and group projects

QualificationsB.A. or B.S. in Marketing, Advertising or related fieldAgency experience highly preferred10+ years of experience working in a national media investment buying environment with a concentration in sports media management required.Experience negotiating TV dayparts and online videoStrong negotiating and presenting skillsExcellent communication, organizational and analytical skillsDetail-oriented, able to multi-task and work well under tight deadlines in a fast-paced environmentProficiency in MS Word, Excel and PowerPoint.  Experience with MBOX and Prisma.
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