About Ketchum

As a global communications consultancy with 100 years of experience, Ketchum is a trusted partner who is equal parts creative and analytical. Ketchum is a place where all perspectives and points of view are welcome and encouraged. We are a collection of communications specialists, content creators, creatives, researchers, data analysts, media pros, digital strategists, issues and crisis counselors, and tech nerds. And we love when those worlds collide to create the very best teams and solutions for our clients. We work with the world’s leading brands, emerging start-ups, and everything in between. We are beyond proud to have created some of the most celebrated and award-winning campaigns in our industry. We’re just crazy enough to think we can impact the world – and how it responds to ideas – through communication.

We encourage our employees to be curious, brave, inspiring, and a force for good. Let’s talk. Come belong at Ketchum!

 

 

 Overview:   

 We are looking for a Vice President to join our Travel team and work on large tourism and hospitality client. 

 We’re looking for an exceptional senior professional who can run a portfolio of brands, is strategic, can sell in a program and inspire a team. Someone who likes to take strategic ownership of their work, the type of person who can rattle off countless big ideas in the morning, roll up their sleeves, write messaging, and pull together a deck in the afternoon. Someone who is never too busy to carve out time to teach and mentor staff. And someone who is business savvy and knows the business, inside and out – and has a proven track record for bringing new business and fostering relationships with senior clients. 

 We are the most creatively awarded consultancy in our industry, responsible for Ketchum’s most awarded public relations-led campaign, ever. This is an exciting opportunity to work on a high-profile travel account, where your work is making a direct and meaningful impact on our client’s success and the entire tourism and hospitality industry. We are searching for a passionate, proactive, and dynamic individual to lead by example, deliver highly creative, media-savvy, and results-oriented work and join our award-winning team.  

 
Responsibilities:  

Serve as senior agency contact across the TH&L sector and across multiple brand programs and projects; lead and direct all program efforts to client satisfaction; bring a value-added approach to all issues and projects.  Knowledge of and experience in the leisure and MICE side of travel and hospitality.  Grow strong relationships with senior clients and become a trusted advisor by solving problems, offering meaningful counsel, and delivering valued results.  Oversee programs that drive earned media, digital, social, and influencer engagement.  Deliver strategic, engaging, and persuasive presentations to effectively articulate ideas to clients, colleagues, and others.  Design and implement strategic programs and solutions, anticipating and alerting teams and clients to trends.  Use metrics and analytics to build business cases, and provide insight and counsel to clients.  Lead projects from concept/planning through to evaluation. Encourages effective delegation of project deliverables. Ensure projects are completed on time and budget.  Manage account financials including accurate budget creation, allocation, and control. Know-how on staff management and projections/forecasting. Ensure budgets are accurate when presented to clients; manage scopes of work to those budgets and the budget tracker to ensure we stay on track.  Build and present concepts and programs for clients and new business opportunities and effectively counsel and sell social and digital media concepts to clients.  Bring strategic counsel and POVs to the table during interagency meetings with clients' other agencies across other disciplines.   Demonstrate strong quantitative and analytical abilities to define measurable objectives, and assess campaign metrics, and reports.  Foster respect and collaboration within the team and/or agency partners. Identify issues within the team and drive to resolution. 

 
Qualifications:  

Any combination of education and experience providing the required skills and knowledge for successful performance would qualify. Typical qualifications would be equivalent to: 

Bachelor’s degree in Communications, Public Relations, Journalism, English, Marketing, or a related field preferred. Master’s degree in a communications field desirable  Spanish language fluency is preferred but not a must. Any other bilingual fluency is a plus!  At least 12+ years of agency experience and/or corporate public relations experience  Precision focus with an acute attention to detail, responsiveness, and ability to flex and provide counsel on your feet  Proven experience counseling C-Suite-level clients  Demonstrated track record in building strong client relationships and delivering programs that exceeded anticipated results  Proven track record of winning new business and networking within the industry to attract new business  Demonstrated record in building and managing high performing team  Actively participates in professional and community networks within the PR industry  Strong communication and presentation skills to effectively articulate ideas to clients, colleagues, and others 

 

 

The salary range for this position is $140,000 - $165,000. This position may be bonus eligible depending on individual employee performance and Ketchum business performance. The salary of the finalist selected for this role will be based on a variety of factors, including but not limited to, education, years of experience, past training, skills and abilities of applicant, internal equity and local geographic market data.  A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available.

What We Offer

Hybrid Workplace: Three days a week in the office Robust benefits program, effective within 30 days of hire Paid maternity/paternity leave Family Forming Benefits Employee Recognition Program Generous paid time off includes vacation, wellness, and extended holiday schedule Various development opportunities to enhance personal and professional life Tuition reimbursement Monthly Cell Phone & Wi-Fi reimbursement

Interested? We’ve got an opportunity for you.