WHY CRACKER BARREL
What is it like to work at Cracker Barrel? It feels like...
Care beyond the table At Cracker Barrel, we are a team. From the moment you join Cracker Barrel, you should feel cared for, confident in your role and like you belong.
Opportunities to fill your cup Here at Cracker Barrel, we believe in providing opportunities for growth and development and setting you up for success within our walls and beyond. From day one, you'll have hands-on, role-specific training and the ability to engage in peer-to-peer learning.
A warm welcome For five decades, we have focused on creating a Pleasing People® brand that inspires a home away from home feeling for each other and our guests. We work hard to inspire a sense of belonging that continually motivates our teams from the newest to the most tenured employees.
Serving up the care and career you crave.
WHAT YOU'LL DO
Responsible for developing and implementing strategic plans to enhance and promote the company's brand image and reputation. Lead a team of brand strategists and collaborate with various departments to align brand messaging, positioning, and marketing initiatives. This role requires a deep understanding of market trends, consumer behavior, and competitive landscape to drive brand growth and differentiation. Works closely with senior executives to develop long-term brand strategies and ensure brand consistency across all touchpoints.Lead PR function by developing multi-disciplinary communications strategies for business, consumer, and internal audiences that advance and protect the organization's corporate and executive reputation and enhance Cracker Barrel's connection with our consumers.Lead Brand Partnerships function by proactively identifying opportunities for external partnerships that strengthen brand equity and loyalty.Define the company's brand strategy, vision, and values. Ensure consistent brand messaging across all touchpoints.Conduct market research to inform brand positioning.Oversee brand partnerships, sponsorships, and co-branding efforts. Oversee brand storytelling across organic social and public relations.Manage brand equity, making sure the brand grows in value and recognition over time. Creating long-term plans for brand expansion, relevance, and evolution.Steward the brand by defining strategic brand positioning within end-to-end brand marketing plans and campaigns across the full spectrum of owned, earned, physical and digital, experiential, and paid channels in partnership with Marketing & Culinary teamsAuthor brand marketing strategy briefs and designed to beat YoY traffic and sales that aligns with enterprise strategy and stakeholderProvide strategic perspective for future brand growth and development of new business layers and initiativesExtract actionable insights from consumer research, business, and campaign performance data to understand the needs of the guest, the opportunities in the business, and in marketing effectiveness.Develop editorial programming and content strategy in partnership with marketing communications teams such as media, channel strategists and creative vision team.
WHAT YOU'LL NEED
Bachelor of Business or Marketing required; Master's degree is strongly preferred.15+ years of demonstrated success leading brand marketing initiatives, including leading in-house brand teams.Restaurant and or Retail experience strongly preferredDeep expertise leading the briefing and development of a wide variety of creative outputs, from brand design, to integrated campaigns, to social content and IRL experiences.Expert communicator with leadership presence and a proven ability to positively influence stakeholders across a large organization.Proven ability to work in a fast paced, dynamic environment, with flexibility to pivot plans as business needs change and opportunities arise.Highly collaborative with infectious enthusiasm and openness to new ideas/solutions.Strong organizational skills with an ability to prioritize and manage workload.Accountable and detail-oriented, from planning to execution and analysis of results.
WHAT'S IN IT FOR YOU
Compensation and Bonuses: Competitive Annual Salary | Annual Bonus Opportunities
Care for Your Well-being: Medical, Rx, Dental and Vision Benefits on Day 1| Life Insurance and Disability Coverage | Paid Vacation/Employee Assistance Program
Growth and Development: Business Resource Groups | Tuition Reimbursement | Professional Development
Invest in Your Future: 401k Plan with Company Matching Contributions at 90 days | Employee Stock Purchase Program
Even More to Look Forward to: 35% Discount on Cracker Barrel Food and Retail items
ABOUT US
For more than 50 years, we have committed to serving up a sense of warmth and hospitality across hundreds of stores across the country. We believe in providing opportunities for growth and development for our 70,000 plus team members and take pride and comfort in that enduring Cracker Barrel hospitality. It's something our employees and guests can count on now and into the future as we welcome new employees, guests, and experiences. Just like uncovering a delightful find in our stores, there is potential for discovery and fulfillment in every job at Cracker Barrel.
PURSUE THE CAREER YOU CRAVE - APPLY NOW
Cracker Barrel is an equal opportunity employer.
Qualified applicants are considered for all positions without regard to race, color, religion, sex, sexual orientation, genetic information, national origin, age, marital status, medical condition, disability or any other class expressly protected by law.