Vice President - Brands Development (Corporate)
Performance Food Group
We Deliver the Goods:Competitive pay and benefits, including Day 1 Health & Wellness Benefits, Employee Stock Purchase Plan, 401K Employer Matching, Education Assistance, Paid Time Off, and much moreGrowth opportunities performing essential work to support America’s food distribution systemSafe and inclusive working environment, including culture of rewards, recognition, and respectPosition Summary:
Responsible for driving the strategic marketing vision, enhancing brand growth and engagement across PFG enterprises Performance Foodservice, Core-Mark, and Vistar to grow PFG Brands Cases. Leads the development and implementation of comprehensive brand strategies that enhance the company's market position and drives growth and market share. Collaborates with internal and external stakeholders to create and execute impactful brand marketing campaigns.
Conceptualizes all national promotions for growth in sales as well as directs Marketing personnel. Negotiates advertising and media contracts and determines budgets and expenses control for all major marketing functions.
Functions as a team member within the department and organization, as required, and perform any duty assigned to best serve the company.
Position Responsibilities:Develop Brand strategies that will resonate with our target customers, predicting customer behavior, and conducting surveys or trial studies to research new messaging strategies.Responsible for maintaining the Brand budgets as well as setting goals for their team.Develop and manage brand guidelines to ensure consistent brand representation across all marketing and communication materials within all PFG segmentsDevelop annual customer loyalty program, which includes development of the concept, negotiate with suppliers on programs, communicate to internal and external customers, and creation of the brochures.Responsible for ensuring the proper Legal process regarding logos, trademarks, registration and all necessary compliance measures are taken to protect our new and existing Brands.Responsible for achieving Annual Brand Growth targets across the Enterprise.Performs other related duties as assigned.
Responsible for driving the strategic marketing vision, enhancing brand growth and engagement across PFG enterprises Performance Foodservice, Core-Mark, and Vistar to grow PFG Brands Cases. Leads the development and implementation of comprehensive brand strategies that enhance the company's market position and drives growth and market share. Collaborates with internal and external stakeholders to create and execute impactful brand marketing campaigns.
Conceptualizes all national promotions for growth in sales as well as directs Marketing personnel. Negotiates advertising and media contracts and determines budgets and expenses control for all major marketing functions.
Functions as a team member within the department and organization, as required, and perform any duty assigned to best serve the company.
Position Responsibilities:Develop Brand strategies that will resonate with our target customers, predicting customer behavior, and conducting surveys or trial studies to research new messaging strategies.Responsible for maintaining the Brand budgets as well as setting goals for their team.Develop and manage brand guidelines to ensure consistent brand representation across all marketing and communication materials within all PFG segmentsDevelop annual customer loyalty program, which includes development of the concept, negotiate with suppliers on programs, communicate to internal and external customers, and creation of the brochures.Responsible for ensuring the proper Legal process regarding logos, trademarks, registration and all necessary compliance measures are taken to protect our new and existing Brands.Responsible for achieving Annual Brand Growth targets across the Enterprise.Performs other related duties as assigned.
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