Scapa Brand Home Supervisor

Your Manager: Marketing Manager Brand Homes

Team: Brand Homes

Location: Kirkwall, Orkney We operate a hybrid working approach, which allows you to manage your time between home and office

Be part of something big

We are Pernod Ricard, a leading company in the global wines and spirits industry with over 19,000 employees globally. We own 16 of the world’s top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries, including: Absolut vodka, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater, Malfy and Monkey 47 gins, Malibu liqueur, Mumm and Perrier-Jouët champagnes as well Jacob’s Creek, Brancott Estate and Campo Viejo wines.

Here in the UK

In the UK, Pernod Ricard is made up of 4 businesses:

Pernod Ricard UK, which markets, sells and distributes our products in the UK marketChivas Brothers, the largest brand company in the Group, responsible for the production and management of our award-winning Scotch whisky portfolioPernod Ricard Global Travel Retail, the global and EMEA home of the group’s duty free, air travel and cruises business.The Absolut Group, the brand owner of our global white spirits portfolio, whose Gin brand unit and Business Acceleration team sit in London.

We are an organisation of 2,000 employees in the UK, headquartered in London, in a brand-new office designed with sustainability, ‘conviviality’ and collaboration in mind. We also have offices in Scotland and various distilleries and production sites across the UK from Plymouth to London to Speyside.

Your new team

This position sits in our Chivas Brothers business. At Chivas Brothers, our 1,600-strong team across 27 sites is committed to upholding the heritage of Scotch and ensuring its sustainable future, as well as opening it up to new audiences across the globe.

Your unique contribution

The purpose of the job is to grow Scapa Brand Home business and effectively manage it. You will be managing the team according to Chivas Brothers purpose and values and ensuring the Brand Home’s financial profitability and operational excellence.

You will have 4 main areas of responsibility:

Manage the team:

Manage Brand Home staff daily and recruit staff as required.Develop and implement staff training system, including brand and product knowledge, premium experience, retail and hospitality skillset as well as digital competencies (e-retail, e-experiences).Responsible for producing a monthly staff rota plan, monitoring holidays and sickness, collating time sheets and liaising with payroll.Communicate and report weekly to the Scotland based Marketing Manager Brand Homes.

Deliver premium Single Malt experiences:

Set up an effective and premium range of experiences that is unique.Liaise with the marketing brand team ensuring script and visual content are up to date (both off-line and on-line). Manage online booking system via CBL third-party.Coordinate trade and senior management team visits with Heritage team.Support in the shop, welcoming guests, conducting whisky tastings and guided tours when necessary.

Develop financial profitability:

Growth mindset: set up yearly financial KPIs in collaboration with the Brand Home finance team and the Marketing Manager. Review and adapt KPIs on a quarterly basis.Revenue optimisation: establish a yearly promotional plan both online and in the shop – supported by newsletters.Launch new products in collaboration with brand marketing team.Conduct specific revenue generation activities.Maximise visitor numbers by advertising locally and on the distillery social networks (FB, Instagram), targeting and developing premium local coach parties and regional luxury operatorsCost control: analyse Brand Home monthly P&L in order to monitor and adjust structure & other costs.

Ensure operational excellence:

Collect visitor data to grow visitor database and ensure the conversion into sales of online activitiesMonitor and report stock levels monthly.Manage the maintenance of suitable cash float and balance the tills daily.Become premise manager and hold a personal license to meet the legal requirements which insist that a fully trained employee oversees the premises during business hours.  Additionally, be qualified to train staff on the licensing laws.Administer full Health and Safety records for the Brand Home as part of the site control plan.Fully trained in Food Hygiene where applicable.

Who you’ll be working with

Internally, you will work with the Marketing Manager for Brand Homes, Head of Brand Experience and Advocacy, relevant Brand Marketing team, Heritage and Education team, Distillery team, Health & Safety team, HR Brand Home team, CBL communication team, Customer Service team, Finance Business Analyst and relevant Finance teams.

Externally, your contacts will be Mail Marketing UK for online activity coordination, 3rd party agency for online booking system management, CBL studio team for content creation, local businesses (restaurants, hotels, B&Bs) and tourism operators, local media etc.

Your blend of talent

This position could be right for you if you:

General mindset & experience

Entrepreneurial spirit and/or background.Experience in managing projects.Pro-active outlook and the ability to adapt changing. circumstances at short notice.Autonomy and ability to report to a manger based offsite.

Business acumen

Planning and organisational skills.Good understanding in analysing business performances through short and long term KPI’s.Good understanding of budget development and control.Retail knowledge and experience, including stock purchase / control and merchandising.

Marketing and digital skills

Use of social networks and digital environment understanding.Ability to communicate effectively at all levels within and out with the Company to foster positive relationships.Good knowledge of brand strategies and key messages.Interest in heritage brand and ideally premium whiskies.

People management

Ability to recruit and enhance the skills of the Brand Home team, providing development support as necessary.Ability to work unsocial hours, including weekends.PC literate with excellent office/administrative skills.Full driving license

Our mix of benefits

For your health, we offer private medical insurance, income protection and a comprehensive Employee Assistance Programme.

Our lifestyle benefits include 28 days’ annual holiday, your employee pension, share incentive plan, season ticket loans, payroll giving and more!

You can access lots of gifts & discounts, including an allowance each year to spend on our brands in our staff shop and employee discounts from a range of high street retailers.

We have regular events in our very own office bar, employee-run networks, a culture of flexibility and trust and a variety of tools and resources to help you focus on your wellbeing and mental fitness.

Conviviality: the Pernod Ricard Way

We have our own way of doing things. We call it conviviality! It’s our way of being, and something unique you feel and experience when working for Pernod Ricard.

We’re committed to conviviality, and with this, you’ll be Proud to Belong to our Pernod Ricard family. You’ll be Empowered to Perform, supported to succeed, and acknowledged for the value you bring.

We combine all this with our Commitment to Care: we are unlocking the magic of human connection to transform our industry and make a positive impact on the world though our strong focus on sustainability and responsibility.

We’re committed to diversity and inclusion

People are at the heart of everything we do at Pernod Ricard and are the foundation of our collective spirit as ‘Créateurs de Convivialité’.

We promote diversity and inclusion throughout our business and supply chain. In our teams, we proactively foster a diverse work force and an inclusive culture – an environment where we can truly be ourselves. 

We will assess your application for this role based on your skills, experiences and achievements, not your gender, age, ethnic or educational background or any other such factors. Please feel free to leave these off your CV and application form if you so wish.

Similarly, if you would like to discuss opportunities for flexible working or require accommodations or support to complete our application process, please let us know.

Responsible drinking

As ‘Créateurs de convivialité’, we want to turn social interactions into genuine and friendly experiences of sharing and wellbeing.

In our culture, we want to create diverse teams in which our differences contribute to our success. Therefore, all are welcome at Pernod Ricard, regardless of your religious beliefs or personal choices on the consumption of alcohol.

In our business, we work together with industry members, civil society, governments, local authorities and UN bodies to promote responsible drinking. 

Job Posting End Date:

2025-01-17

Target Hire Date:

2025-02-01

Target End Date: