Job Description: **Role Summary/Purpose:** Reporting to the SVP, Brand, the VP, Brand Management and Integration, this role is a strategic leader responsible for developing and executing comprehensive strategies to strengthen Synchrony's market position, enhance brand equity, and drive awareness and growth. This role ensures that all brand initiatives are guided by a clear and cohesive strategy aligned with the company's vision and objectives, creating an impactful presence across platforms and communications. This individual will collaborate extensively with platform and department leaders to ensure their initiatives are informed and shaped by the overarching brand strategies, fostering alignment and consistency across the organization. By partnering with cross-functional teams, this role will ensure these strategies drive engagement, elevate the brand, and deliver measurable outcomes. This role will also partner with various teams across the business on testing initiatives that will optimize brand building while also driving performance. The individual must be a skilled communicator (both written and verbal), capable of influencing others to adopt a 'consumer brand mindset' while maintaining a balance between our partner business (B2B) and building a consumer-facing brand (B2C). **_Our Way of Working_** **_We're proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events._** **Essential Responsibilities:** + Collaborate and partner closely with marketing, sales, product development, and other functions to ensure cohesive brand strategy, messaging and processes that support an exceptional customer experience. + Work closely with other marketing teams to guide the execution of platform specific campaigns to ensure they are consistent with the brand strategy. + Partner with the Market Insights team and other VOC teams to analyze market trends and consumer insights to proactively refine brand strategies and maintain competitive positioning. + Serve as a thought leader and brand champion, fostering alignment and engagement across the organization. + Mentor and develop a team, fostering a culture of creativity and strategic thinking, goal-setting, performance tracking, coaching, and engagement. + Ensure all brand initiatives align with the company's vision, objectives, and strategic priorities. + Advocate for a balanced approach that supports both partner-focused (B2B) objectives and consumer-facing (B2C) brand growth. + Establish KPIs to measure the effectiveness of brand initiatives and report progress to senior leadership. + Perform other duties and/or special projects as assigned. **Qualifications/Requirements:** + Bachelor's Degree or, in lieu of a degree, a high school equivalent and 15 years of brand strategy experience AND + 10+ years of experience in brand strategy, or related positions, with a proven track record of developing and executing successful brand initiatives. + 5+ years of experience in a senior brand strategy role. + 5+ years of experience effectively working with cross-functional teams in a large company + 3+ years of experience in credit cards, banking, and/or a regulated industry. **Desired Characteristics:** + Strong strategic thinking, organizational, and planning abilities. + In-depth understanding of market dynamics, brand strategy and consumer behavior. + Excellent communication and interpersonal skills with the ability to convey complex ideas clearly and persuasively. + Proven leadership experience, with the ability to inspire and develop a high-performing team. + Strong analytical skills, with the ability to interpret data and make informed decisions. + Collaborative team player with experience and successful track record working in matrix environment with cross functional teams. **Grade/Level: 14** The salary range for this position is **150,000.00 - 250,000.00** USD Annual and is eligible for an annual bonus based on individual and company performance. Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge. Salaries are adjusted according to market in CA, NY Metro and Seattle. **Eligibility Requirements:** + You must be 18 years or older + You must have a high school diploma or equivalent + You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process + You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act. + New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations). Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. **Our Commitment:** When you join us, you'll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard-but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we're building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+ (https://www.synchronycareers.com/our-culture/#diversity) , with more than 60% of our workforce engaged, you'll find community to connect with an opportunity to go beyond your passions. This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. **Reasonable Accommodation Notice:** + Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. + If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time **Job Family Group:** Marketing