Job Summary:
Title: VP, Branding & Strategic Partnerships - Music
Location: New York, NY (Full Time, On-Site)
The Role:
Roc Nation is looking for an experienced, accomplished and results-driven commercial and brand sales executive to close business and generate branding and endorsement revenue for multiple tier one music artists in a dynamic and fast-paced environment. This role is ideal for a strategic sales/partnership professional with experience negotiating and closing large, branded content and endorsement deals between talent/events and top advertisers.
The incumbent should be a strategic thinker and have a successful track record in the endorsement and partnerships space and be a self-starter that can hit the ground running by leveraging their existing network and relationships. The ideal candidate has the ability to attain and exceed revenue goals in this very competitive and high-growth space, while building relationships with major global brands and their agencies.
Key Responsibilities:
Identify, structure, negotiate and close revenue-generating commercial endorsement deals between music artists and brands
Generate significant revenue in support of Roc Nation’s developing music clients
Focus on an ever-changing list of artists and initiatives, and close deals on short timelines
Develop creative partnerships and sponsorships with stakeholders
Achieve annual goals and assist in overall implementation and evaluation of this plan on an ongoing basis
Cultivate existing partnerships into wider deals that support multiple clients
Open doors at the world’s top companies and agencies
Give full scope Roc Nation capabilities presentations and implement effective strategies to attract clients and sponsors
Manage ideation process and delivery of multi-platform endorsement packages for clients and sponsors
Persuasively sell ideas and sponsorships to agencies, clients, etc.
Ideate and develop custom integrated solutions in response to RFP’s from National Advertisers and prepare toolkit offerings for sales to proactively bring to market
Qualifications:
Bachelor's degree required
10+ years of experience in sales, prospecting and fostering partnerships with brands on behalf of talent through consultative selling
Background at a music label (brand partnerships), talent agency (endorsements/branding), media company (branded content) or management firm is preferred but not required
Demonstrated track record developing and maintaining relationships with multiple divisions and company leaders to ensure appropriate communications and a coordinated approach to maximizing successes with clients
Proven track record and success in meeting and exceeding revenue targets
Strong creative sales strategist
Demonstrated capability of self-direction and motivation; Ability to meet deadlines under pressure
Adept at brand coverage and able to maintain a consistent pipeline of new opportunities
Strong written/oral communication/presentation skills and ability to communicate clearly and effectively
A clear understanding of the importance of client service is required
Thrive in a collaborative team environment with goal-oriented culture
Willingness to travel, as needed
COVID-19 vaccination series and booster shot are a mandatory requirement for this position.
Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.
Benefits & Perks
HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and floating days
CAREER: Career and skill development programs with School of Live
WEALTH: 401(k) program with company match
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The expected compensation for this position is:
$200,000.00 USD - $250,000.00 USD
** Pay is based on several factors including market location, qualifications, skills, and experience.
EQUAL EMPLOYMENT OPPORTUNITY
We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.
Roc Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.
We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Roc Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Roc Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Roc Nation will also provide reasonable religious accommodations on a case-by-case basis.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Roc Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Roc Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.
Note – Roc Nation benefits and policies differ from Live Nation