This newly created role is part of Spend and Benefits ECM Analytics team within the larger US Personal Banking Analytics organization. The Business Analytics Lead is responsible for driving business growth by scaling Benefits adoption of Citi Shop and Offer platform for exiting card customers. The candidate will develop analytically driven strategies and recommendations to improve customer engagement & loyalty by optimizing digital funnel conversion, offer enrollment/activation and redemptions; and create forward looking forecast in partnership with Marketing, Product and Finance organization. Excellent communication skills are required to influence on large scale programs and effectively partner with a diverse group of stakeholders including senior leadership. **Key Responsibilities:** + Develop and articulate analytical framework to solve business objectives by identifying actionable insights based on advanced analysis of customer behavior + Identify and recommend optimal offer presentment and prioritization strategy across channels + Develop digital testing program to refine and evaluate performance of Citi Shop and Offer Benefits program + Grow product enrollment by reducing friction in digital journey and eliminate customer pain points + Utilize statistical and segmentation to develop targeting strategies and optimization framework to maximize the ROI + Retrieve data and conduct data driven industry leading analytics utilizing various analytical tools, software, and techniques. + Articulate P&L impacts through financial analyses, forecasting and tracking of programs KPIs + End to end project management to develop strategy, build consensus with functional stakeholders and implement recommendations + End to end project management for developing strategy, building consensus with functional and senior stakeholders and implementing recommendations + Be accountable for audit and control requirements **Qualifications:** + Bachelor's degree in a quantitative discipline is required (i.e., Engineering, Economics, Statistics, Mathematics, and Operations Research). Graduate degree is preferred + 5+ years of experience in quantitative field, Financial/Credit Card industry preferred + Demonstrated excellent ability to translate business questions into analytical framework to generate meaningful insights. + Must have experience in drive to web strategies, A/B testing and Adobe analytics + Experience in consumer transactional data and spending habits is highly desirable + Excellent analytical, technical and/or statistical skills with proven ability to translate large volumes of data using SAS, SQL or Python/R + Strong understanding of the consumer lending market, customer life cycle, and P&L. + Intense passion and curiosity to drive business outcomes + Adept at building relationships and collaborate with people across all levels and cross functional teams + Strong written and verbal communication/presentation skills ------------------------------------------------------ **Job Family Group:** Decision Management ------------------------------------------------------ **Job Family:** Business Analysis ------------------------------------------------------ **Time Type:** Full time ------------------------------------------------------ **Primary Location:** Wilmington Delaware United States ------------------------------------------------------ **Primary Location Full Time Salary Range:** $125,760.00 - $188,640.00 In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire. ------------------------------------------------------ **Anticipated Posting Close Date:** Sep 13, 2024 ------------------------------------------------------ Citi is an equal opportunity and affirmative action employer. Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. 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