ABOUT VEG
In 2014, VEG was born with a mission to help people and their pets when they need it most by challenging norms and fixing the ER experience. Since then, we’ve expanded rapidly, with hospitals nationwide open 24/7/365, and created an ER experience that focuses on what our pets and pet parents really need. We’ve done the same for our people (VEGgies), finding a way to say YES so they can feel empowered to achieve great things, grow in unexpected ways, and find a place where they truly belong.
We’re rethinking emergency care from every angle—from how we run our hospitals to how we support the people working inside them. That’s where our headquarters team comes in. Whether building technology to make our hospitals more efficient, recruiting and growing incredible VEGgies, or bringing our brand to life through marketing, our VQ (VEG Headquarters) team makes it all possible—ensuring our hospitals and people have everything they need to help pets and their families. VEG is a 2025 certified Great Place to Work®.
THE JOB
Reporting to the CMO, you'll lead our marketing function (paid, earned and owned media), leveraging a 7+ figure media budget, leading an internal team, working with our cross functional partners plus onboarding and managing agency partners while also working with our hospitals to increase local awareness and volume. We're looking for someone hungry to unlock new channels and growth opportunities who can build and execute our media strategy but is not afraid to get into the weeds. In this role, you’ll connect our organic and paid marketing efforts to build a cohesive function leveraging our brand and culture for consumer growth. This role has the opportunity for professional growth and a growing mandate as the function scales. You'll be building off an incredible foundation – a phenomenal product market fit, strong organic growth, healthy performance marketing ROI, and best-in-class NPS. Let's do this!
We are looking for someone who is located in or near the NYC area or willing to relocate, as this role will be in person at our White Plains headquarters 4 days a week.
WHAT YOU’LL DO
Drive a best-in-class approach to multi-channel demand generation, incorporating paid media, organic marketing, PR, community and local marketing and more to reach and drive more visits to our hospitals, ensuring effective customer acquisition and ROI. Partner with the Brand team on media programs targeting awareness and consideration; leveraging digital, in market and streaming media tactics - with an eye for storytelling. Develop an experimentation roadmap with internal team and agency partners to test emerging growth channels, innovative marketing tactics, and new strategies. Implementing successful experiments at scale to enhance customer visits and revenue growth. Build the data and measurement strategy (alongside agency partners and Solutions and Insights team at VEG) to grow and optimize our media and funnel effectively. Own and manage our corporate marketing budget and decentralized hospital marketing budgets - including working with regional managers and marketers to build effective marketing budgets in an entrepreneurial culture. Lead and grow a group of highly motivated marketing professionals, helping them drive greater impact and furthering VEG culture.WHAT YOU NEED
12-15 years experience in consumer marketing, with a track record of creating, planning and executing strategies to drive transformative business results. Customer oriented: understanding the psychology of what works and why. Channel expertise across the entire marketing mix including offline and online channels; performance and brand channels. Strong background in marketing technology and data analytics, including experience with multi-channel attribution, optimization, and customer segmentation. Hands-on, proactive approach and established testing philosophy. Collaborative leader able to work with multiple teams and functions within the company including field operations, product and technology, creative, etc. Skilled communicator who can engage easily and manage agencies, and internal teams. Self-starter who can power through ambiguity, prioritize among competing needs, and thrives in a fast-paced, dynamic environment.HOW WE INVEST IN YOU
Competitive compensation ($200,000 - $240,000 annual salary), and generous 401K match Comprehensive health and wellness benefits, and access to free therapy or counseling Paid parental leave, up to 10 weeks at 100% of regular salary, and offering inclusive fertility and family-building care for all types of families Unlimited PTO to use for vacation or sick days - however you need it! Generous referral rewards, so our awesome people can bring in more awesome people. And the little (big) things, like casual office attire, ability to bring your fur baby to work, cool VEG swag, food in the fridge for when you’re hungry and free lunches twice a week!! Company laptop and a monthly cell phone reimbursement
BETTER TOGETHER: WHY IN-PERSON MATTERS AT VEG HQ
Our hospitals thrive on in-person collaboration, and VQ is no different. Time in the office sparks stronger connections, meaningful conversations, and better results—all bringing our core values to life. We prioritize being present because our values are best achieved side by side. Plus, we make getting here easy with free parking and a shuttle from the White Plains Metro-North station.
DEI
At VEG, diversity is a strength that fuels innovation and compassion. Our mission is “Helping people and their pets when they need it most”—and we do that best when VEGgies feel valued, respected, and empowered to bring their authentic selves to work. We’re committed to building a culture that reflects the communities we serve, where different perspectives are celebrated, voices are heard, and everyone has equitable opportunities to grow. Saying yes to VEG means helping us become the world’s veterinary emergency company, together.