About Zeta
Zeta is a Next-Gen Banking Tech company that empowers banks and fintechs to launch banking products for the future. It was founded by and Ramki Gaddipati in 2015. Our flagship processing platform - Zeta Tachyon - is the industry’s first modern, cloud-native, and fully API-enabled stack that brings together issuance, processing, lending, core banking, fraud & risk, and many more capabilities as a single-vendor stack. 15M+ cards have been issued on our platform globally. Zeta is actively working with the largest Banks and Fintechs in multiple global markets transforming customer experience for multi-million card portfolios. Zeta has over 1700+ employees - with over70%roles in R&D - across locations in the US, EMEA, and Asia. We raised $ 280 million at a $ 1.5 billion valuation from Softbank, Mastercard, and other investors in more @,,,

About the RoleWe are looking for a VP, Deposit Account Acquisitions with a deep understanding and hands-on experience in strategizing, defining, and managing high-volume acquisition programs for Retail DDA, Checking and Saving Accounts, including but not limited to one or more of SEM, SEO, Content Marketing, Influencer Marketing, Digital aggregators, affiliate marketing, and referral marketing.
ResponsibilitiesThe ideal candidate has hands-on experience across various dimensions of managing new customer acquisition for large fintechs or neobanks including -Digital Marketing - Experience in setting up and optimizing CAC and funnel conversion for SEM and social ad campaignsAffiliate and Influencer Marketing - Selecting, negotiating and setting up affilate and influencer marketing campaignsDigital Aggregators - Hands on experience in negotiating, setup and funnel optimization with aggregators like BankRate, Nerd Wallet etcFunnel Conversion and Optimization - Expertise in A/B testing, funnel optimization, conversion optimizationAnalytics - Experience in creating conversion dashboards, and measuring and optimizing CAC to ensure our financial goals including payback period and RoA are servedAutomation knowledge - Indepth knowledge of various campaign management tools and analytics toolsSkills and Attributes requiredDeeply Analytical and Data-DrivenEngineering Mindset - Ability to operate from first principles, heavily leverages tools and technologies, high tech aptitudeIndepth knowledge and understanding of SEM, SEO, Content Marketing, Digital Aggregators and Digital MarketplacesExpertise in Funnel conversion, A/B testing, Analytics and conversion optimizationHands-on, Roll up your sleeves and get into the details attitudeLeadership skills - Ability to identify, attract, inspire, train and retain the best talent and operate with a lean and efficient teamExperience and QualificationsDemonstrable experience (preferably 8+ years) across heading acquisitions for banking products, specifically Deposit products such as DDA, Checking, SavingsDegrees in Engineering / Digital Marketing are desirableEqual OpportunityZeta is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applicants from all backgrounds, cultures, and communities to apply and believe that a diverse workforce is key to our success