SWBC is seeking a talented individual to be responsible for defining and executing SWBC’s digital marketing and content strategies to drive business results. This role is pivotal in leading and growing a team of digital marketers, data analysts, social media and content specialists responsible for the strategy and execution of high-impact marketing activities to generate, track and measure a pipeline of quality leads for our business divisions. 

Why you'll love this role:

Are you ready to dive into a role where you’ll lead and team up with some of the brightest content and digital marketing wizards out there? Look no further! Join us for an exciting opportunity to be part of a vibrant crew that thrives on collaboration and camaraderie using cutting-edge marketing tools to achieve results and celebrate SWBC’s successes. You’ll spend your days leading the charge, brainstorming epic ideas, and leading team members as we create amazing digital marketing plans, content and social media strategies for B2B and B2C audiences in an industry that’s more relevant than ever.

Our marketing team is not just talented; we’re fun and strategically savvy, dedicated to delivering nothing short of excellence. If you’re eager to learn, love being part of a high-performing team, and want to make an impact in a fast-paced environment, this role is for you! We’re on the lookout for another results-oriented, dynamic individual to join our growing team. So, bring your leadership and fresh creative ideas to help us deliver phenomenal content and digital marketing in the financial services space. Come be a part of our adventure!

Essential duties include the following:

Creates comprehensive digital marketing strategies aligned with business goals that encompass multiple digital channels, platforms, and target audiences.Develops multi-channel campaigns that include email marketing, content marketing, paid advertising, SEO/SEM, social media, webinars, events, and other demand generation tactics focused on generating high-quality leads and revenue in new and existing markets.Creates familiarity of SWBC through online channels that build a greater understanding of the breadth of our product and services we offer.Advocates for and evolve the various business customer journeys, inclusive of all interactions with our brand, including the website, mobile apps, social media, and other channels as needed.Identifies target audiences and build customer personas. Understand customer needs, behaviors, and motivations to craft effective marketing strategies. Understand target audiences and develop content that resonates with them.Aligns marketing content with business goals and create short and long-term content roadmaps that support organizational objectives.Aligns content efforts with other marketing initiatives, such as-paid advertising and social media.Continuously monitors, analyzes, and reports on key performance metrics, such as lead conversion rates, cost per lead, customer acquisition costs, LTV, and ROI. Use data-driven insights to optimize campaigns, improve targeting, and maximize marketing effectiveness.Collaborates with marketing functions, product, sales, and business division teams to ensure alignment of demand generation activities with overall business objectives. Work closely with the sales teams to optimize lead handoff processes and provide seamless integration between marketing and sales efforts.Keeps abreast of the latest trends, best practices, and emerging technologies in demand generation and digital marketing. Identify opportunities for innovation and differentiation to maintain a competitive edge in the market.Manages a talented group of demand generation and content development professionals, including training, mentoring, guidance, and support. Foster a collaborative and results-driven culture within the team.Manages third-party contractors supporting digital and/or content work.Manages the annual digital and content marketing budgets. Allocate resources effectively to maximize ROI and achieve business objectives.Attends business, civic, and social functions to achieve visibility and support SWBC’s objectives, image, and brand.Represents the Marketing organization at senior leadership meetings, business reviews and strategy sessions.

Serious candidates will possess the minimum qualifications:

A bachelor’s degree in marketing, advertising, business, or a related field from an accredited four-year college or university is required. A master’s degree (MBA or similar) is preferred.Minimum of ten (10) years of experience in marketing campaign management, including specialization and focus on digital advertising, display marketing, web marketing, workflow nurturing, inbound marketing practices, lead scoring, campaign measurement, and marketing automation in addition to content strategies and social media.Minimum of 10 years of management/leadership experience.Minimum of five (5) years’ experience as a senior marketing executive, preferably with a Financial Services industry background.Advanced knowledge of digital marketing that includes inbound marketing workflow and database marketing skills. Strong proficiency in digital marketing tools (HubSpot, Semrush, Salesforce, Google Analytics/Looker Studio and Search Console, and more).Strong understanding of content creation, including writing, editing, and formatting. You should be familiar with various content formats and know how to optimize them for search engines.Proficient in Microsoft Office skills, including Outlook, Word, and Excel.Excellent organizational and project management skills.Excellent verbal and written communication skills.Able to use essential office equipment, including copy machine, personal computer, and fax.Able to type 40 WPM.Able to travel locally or nationally by car or plane.Able to sit for extended periods of time performing sedentary activities.Able to stand, stoop, and kneel to file for extended periods of time.Able to push, pull, and lift to 20 lbs. of files, supplies, documents, or other related items.

SWBC offers*:  

Competitive overall compensation packageWork/Life balance Employee engagement activities and recognition awards Years of Service awardsCareer enhancement and growth opportunities Leadership Academy and Mentor ProgramContinuing education and career certifications Variety of healthcare coverage optionsTraditional and Roth 401(k) retirement plans Lucrative Wellness Program

*Based upon employee eligibility 

     

Additional Information:

    

SWBC is a Substance-Free Workplace and requires pre-employment drug testing.

    

Please note, SWBC does not hire tobacco users as allowed by law.

    

To learn more about SWBC, visit our website at www.SWBC.com. If interested, please click the appropriate apply button.