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This position is responsible for the strategy, management and development of mobile banking channels and platforms of the IWP business into a key sales and service channel and thereby managing this channel as profit centers.
The position will be responsible for driving the Payment strategy for the Bank’s retail business and also managing the standalone UPI Payment app to expand it beyond payments to a super app.
The role encompasses commercialization of both the Bank’s Mobile banking app as well as the Standalone Mobile Payments app
The position involves working closely with regional and local stake holders such as Technology, Marketing, Business teams, Sales and Frontline teams, Legal Regulatory Compliance etc. to manage the Mobile Platforms of the Bank
Principal Responsibilities
Creating the mobile Banking strategy in line with the overall IWP Strategy to ensure the evolution of these channels to deliver cost income ratios in line with the IWP StrategyDrive commercialization of features and increase overall penetration of the Mobile banking appWorking with VS on driving mobile channel deliveriesLeading the strategy of building and Commercializing the Mobile UPI payments appDrive the channel to react to ever changing regulatory framework and technological disruptions to ensure that the Bank is ahead of the curveConceptualize, scope and deliver new initiatives related to functionality to realize revenue generation potential on direct channelsManage grow the channel to ensure customer service and generate sales from these interactionsConceptualise and drive the transaction revenue strategyWork in conjunction with Marketing to make the direct channels the preferred channel of interaction for the customer