At Gesa, we believe in the power of our people. Coming from all walks of life, our team members’ individual stories and unique experiences are our most valuable asset. But it’s how we come together, igniting our collective compassion and commitment to empowering our communities, that makes us succeed. Because we know we go further when we go together.
Here you can join a team who is passionate about serving others, has a desire to do good, and shares a deep love of people. You can engage in meaningful work that impacts your community. You can challenge yourself and grow in your career. And, you can rest assured that your wellbeing and prosperity are our priority.
Get to know us: About - Gesa Credit Union
Role Summary:
The VP of Marketing is responsible for the leadership and oversight of the Marketing and Communications team. In this role, the team member will develop and execute the credit union’s marketing and communication strategies, enhance the brand presence, drive growth through innovative marketing campaigns, and own the member experience. This team member will oversee public, media, and internal communication of the credit union to achieve the goals of growing membership, brand awareness, and reputation in the markets we serve. This position is responsible for collaborating with all departments and major lines of business to create and implement integrated marketing campaigns, manage brand positioning, drive organizational metrics, and enhance the member experience. As a member of the Executive Leadership Team, the VP of Marketing, has broad responsibility for driving the organization’s revenue and growth objectives as well as the quality and depth of member relationships. This team member will also be expected to serve as a role model for the company culture and maintain a positive attitude that promotes creativity, teamwork, and a favorable image of the company.
What You Will Be Doing: Provide leadership and oversight to the marketing and communications teams. Lead the development of an innovative marketing function that will drive the organization’s strategic priorities while executing on time and within given resources. Capture our unique value proposition and market niche and drive initiatives that promote our brand and services to current and prospective members. Provide visionary leadership, foster innovation and excellence, and build bridges, internally and externally, to support the achievement of our organizational strategy and objectives. Champion customer centricity, lead the member experience program, and collaborate effectively with other departments to integrate member insights and perception into the operational strategy. Engage target audiences to generate widespread awareness of all credit union products and services through a variety of creative methods and vehicles. Create and manage an annual marketing budget in accordance with financial and strategic objectives. Utilize enhanced testing and measurement to continuously assess effectiveness of brand and market strategies. Provide Return on Investment (ROI) reporting and comprehensive online and Search Engine Optimization (SEO) reporting analytics. Work closely with the marketing and communications teams, offering strong leadership, effective mentorship, and management to help team members achieve their goals and desired outcomes. Foster a culture of team member engagement while ensuring accountability to high levels of quality, productivity, and member relationships. Serve as a key member of the Asset Liability Committee and provide a unique perspective on committee decisions related to market and product positioning, market share growth, and member engagement. Serve as an engaged member of the Executive Leadership Team and effectively contribute to team synergy, as well as organization-wide strategy, communication, and leadership.
About You: Expert level knowledge of all internal processes, procedures, limits, technology, and all associated items that impact the member experience. Expansive knowledge of industry trends and best in class solutions. Lead and mentor small to large teams. Ability to lead large and complex projects to successful completion. Maintain deep knowledge of design, development, and implementation strategies of digital products. Deep knowledge of product sales and service and familiarity with member onboarding. Maintain up-to-date and comprehensive knowledge of all credit union products, services, policies, and procedures. Ability to work with other departments and influence vendor partners. Display respect for diversity: treat people with respect, keep commitments, and maintain a high level of integrity. Effectively communicate and receive ideas and information. Ability to create and manage a departmental budget. Ability to run project implementations similar to a project manager. Possess and display excellent customer service attributes. Maintain a positive and professional image through effective verbal and written communication.
LEADERSHIP CORE COMPETENCIES:
Leaders at Gesa Credit Union are lifelong learners who, by developing themselves, are better able to grow our team members and our organization as well as serve as influential role models for each other. We believe that every team leader, no matter their position or years of experience, must model and continue to strengthen these competencies which are foundational to our view of leadership and support the achievement of our strategic goals.
Leading Others Developing Others Emotional Intelligence Social Responsibility Performance & Results Orientation