Posting Details

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Position Information

Posting Number: 20255411V Position Title: VSB Research Associate - Marketing Posting Type Student Hours/week: Variable up to 15 Eligibility: Work study preferred but open to all students Semester 2025-2026 Academic Year Location Bartley Hall Detailed Work Schedule August-May, flexible based on student and Marketing department schedules within standard business hours 9am-5pm. Number of positions: 1 Department: 222-Marketing Contact Name: Ivy Wang Contact Phone/Extension: 610-519-7016 Position Summary Information

Job Description Summary: The Villanova School of Business is seeking a motivated and detail-oriented undergraduate marketing major to join our team as a part-time Insights Analyst. This role will function as the expert resource for Qualtrics in the Consumer Insights Lab within the Marketing Department by providing data-driven insights to inform decision-making processes.

Key Responsibilities: Survey Design and Build, Data Collection and Analysis: Gather and analyze data from various sources, including surveys, social media, and market research reports. Executes all behind-the-scenes work to set up and launch student and faculty surveys and disseminate results. Primary support for Competitive Effectiveness course in VSB. Reporting: Create detailed reports and presentations to communicate findings and recommendations to the marketing team. Ensures meticulous and accurate completion of surveys by respondents, assist with all troubleshooting related to the Consumer Insights Lab. Market Research: Conduct research on industry trends, consumer behavior, and competitive landscape to support marketing initiatives. Collaboration: Work closely with faculty, staff, and students to support marketing research projects, present Consumer Insights Lab processes to classes of students. Data Visualization: Develop charts, graphs, and other visual aids to present data in an easily understandable format. Administrative Support: Assist with administrative tasks related to marketing research and data management, administer the Consumer Insights Lab email account. Requirements: Currently enrolled as an undergraduate marketing major at Villanova University. Excellent quantitative, interpersonal, analytical and verbal/written communication skills. Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word). Ability to work independently, strong organizational and time management skills. Experience with data analysis tools (e.g., Qualtrics, Prolific, R, or similar) is a plus. Experience using Tableau to clean and visualize data or raw survey code, produce tables and figures a plus. Additional Information: This position works closely with Marketing Department Chair, Department Administrator, and the Director of CMCI (VSB Center for Marketing and Consumer Insights). Gain hands-on experience in marketing research and data analysis. Opportunity to work with experienced marketing professionals and faculty. Enhance your resume with practical experience in a professional setting.

Physical Demands Summary: Wage Rate: $15 per hour Posting Detail Information

Closing Date (11:59pm ET): Open Until Filled Yes Posting Specific Questions

Required fields are indicated with an asterisk (*).

* Are you currently a registered Villanova student? Yes No * Are you eligible for work study? Yes No I don't know * What is your availability? (days and times)

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* Have you ever worked on campus before? If “Y”, what department and semester/year?

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* What is your major, minor and GPA?

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Optional Applicant Documents: Required Documents Cover Letter / Letter of Interest Resume / Curriculum Vitae Optional Documents Letters of Reference (uploaded by applicant) Transcripts Statement of Contribution to DEI