KEY ACCOUNTABILITIES:

Formulate marketing strategy for responsible products, develop and enforce annual marketing plan to maintain Sanofi Vaccines as a leading player of the industry ；

Participate in designing and updating long-term strategic plans (CSPs) and, work with the management to define and tailor in a timely manner strategies for product marketing based on business situation；

Formulate and enforce annual marketing plans; provide brand portfolio strategy across all channels；

Formulate marketing strategies for private and public market；

Cross functional engagement to ensure critical elements built in brand strategy, including PAMA (Access and Pricing strategy), Medical, Sales, Franchise (bridge short term to long term strategy)；

Collect and analyze market data, avail adequate market research results to identify the needs of different customers and transform such needs into market strategies and action plans；

Establish long-term brand image of the company and implement effective marketing programs and promotion activities, ensure proper strategy to execution level in each channel, including proper resource allocation by channels.

Manage responsible products, keep a good relationship with the customers and relevant institutions and ensure high-quality enforcement of defined business plans and marketing plans

Fulfill cooperation among different departments, and promote the implementation of marketing plans and promotion activities in accordance with defined goals, timetables and standard

Provide full-range support for product marketing activities in the following ways to deliver expected results: Effective management in all stages of responsible product life cycles；

Formulate marketing strategies for private and public market；

Develop new channels and marketing plans for business development and evolution of operating models；

Forecast changes on external market and formulate appropriate plans to provide consulting with regard to major strategic changes and other most important issues for the management; able to anticipate opportunities and risks to translate industry insight to what is the implication to Sanofi business；

Monitor competitor products closely and adjust market strategies for related products in a timely manner；to impact on revenues, recognize and improve competitive opportunities, and Lead and coordinate all pre-launch and launch efforts across China and GBU stakeholders

JOB-HOLDER ENTRY REQUIREMENTS:

Education

Bachelor’s degree (or above) in marketing Medicine or related field or related fields of expertise, preferably with the degree of MBA

Experience & knowledge:

At least eight years of work experience in brand management

Familiar with existing laws, regulations and policies on pharmaceutical products and bio products

A solid body of work experience and practical knowledge in market research, product marketing and market promotion activities among others

Transversal Leadership - In Depth Knowledge

Strategic Planning - In Depth Knowledge

Core competencies:

Independent working as a brand owner responsible for brand P&L and strategy development

Able to travel frequently based on business request in the requirement.

Able to understand the product objectives and plans

Have a solid working knowledge of market research, product sales and sales promotion activities

Able to analyze data, to evaluate promotional/tactical activities and to prepare marketing plans

Cross-functional and global-local working ability-Wide arrange knowledge from product later stage development, registration, clinical, market assess, policy shaping and marketing strategy knowledge

Excellent communication skills and interpersonal skills, able to deliver reports, to make public presentations and to deal eloquently with opinion leaders, the sales force and Management Team;

Excellent transversal leadership capabilities

Good knowledge of computer software

Fluent in both English and Mandarin

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!