/ WHO YOU ARE //  You know the future of retail is eCommerce, and you want to have a hand in helping shape how CPG brands interact with the digital ecosystem. Innovative, focused, and forward-thinking, you're able to anticipate problems before they happen, lead with passion and efficacy, and inspire people to do their best work daily. Keen to measure what matters, you are data-driven in your decision making. Revenue and growth naturally are extensions of your energy to do your best work and achieve results for your clients and within your team.   // DAY-TO-DAY // / + Plan, manage, and execute digital marketing strategy across a variety of ad platforms for multiple clients simultaneously.  + Understanding and execution of paid search and social advertising, including Google, Meta (Facebook, Instagram), TikTok, etc.  + Continuously monitor campaign performance and return-on-ad-spend (ROAS) and/or cost-per-acquisition (CPA), while suggesting and executing ongoing optimization strategies to hit and exceed assigned KPIs.  + Leverage Google Analytics and other tools to review traffic performance and provide ongoing optimization suggestions.  + Create and analyze campaign performance reports to inform relevant teams.  + Prepare research and insights to inform ongoing media recommendations.  + Manage budget allocations and bid parameters to deliver most efficient results.  + Maintain strong media and technology vendor relationships and act as a resource for industry data and trends.  + Constantly learn and experiment new effective bidding, ad placement, and management techniques.  + Manage and leverage each campaign’s risk and loss pool for ongoing testing and experimentation.  + Develop a collaborative relationship with internal and external creative teams to develop cutting-edge media assets.  + Participate in budget allocation for different channels and platforms.  // WHAT YOU BRING //  + Experience in digital advertising, including paid search and social platforms. Includes campaign setup, optimization, and reporting to clients.  + Passion for eCommerce and ongoing learning with a deep understanding of the digital marketing ecosystem and how media buying fits into the larger picture of digital marketing.  + Knowledge of the following platforms: Google Ads, Facebook/Meta ads, TikTok.  + Excellent organization, tactical, analytical/data management, Excel, and communication skills.  // EXPERIENCE //  + Google Ads: 1 year required  + Meta (Facebook/Instagram) Ads: 1 year recommended  Powered by JazzHR