Category/Area of Expertise: Media Monetization
Job Requisition: 416128
Address: USA-MD-Hyattsville-8301 Professional Place Ste115
Store Code: GF - Marketing-brands (2765427)

Who Is Giant?

With over 2 million weekly customers and annual sales topping $5 billion, Giant is the #1 grocer in the Baltimore-Washington area. What began as one store on Georgia Avenue in Washington D.C. in 1936, now has grown to over 160 stores spanning across D.C., Maryland, Virginia and Delaware.

Giant's mission is beyond stocking groceries on shelves, we strive to be the most trusted and loved local food retailer in our community.

This Web and Media Content Manager role is essential in shaping a cohesive and compelling brand presence across GiantFood.com, digital media platforms, and marketing campaigns. The Web & Media Content Manager will be responsible for crafting and executing strategic content initiatives that align with brand messaging, business objectives, and customer engagement goals.

In addition to strengthening Giant Food's digital presence, this position plays a critical role in driving eCommerce growth, particularly through our pickup and delivery services.

Key Responsibilities:
Content Strategy & Execution

- Develop, oversee, and optimize media and web content calendars to ensure strategic, timely, and impactful content deployment.
- Provide marketing campaign support plans, aligning content strategies with broader marketing initiatives.
- Lead the execution of a cohesive digital experience on Giantfood.com, mobile apps, and customer-facing micro-sites, aligning with the organization's brand and commercial objectives.
- Work cross-functionally with channel owners (social media, email, in-store marketing, and direct marketing) to create an integrated content experience.
- Identify and implement innovative digital engagement strategies to enhance user experience, strengthen brand affinity, and drive customer retention and conversion.

Content Development & Optimization
- Lead the development, curation, and optimization of high-quality content, ensuring brand consistency, user-centric design, and adherence to digital best practices.
- Serve as the primary liaison with external agencies for media asset development, ensuring seamless collaboration, timely execution, and brand consistency.
- Act as the ADUSA point of contact for product team support, facilitating communication and content updates.
- Partner with internal copywriters, designers, category managers, and external content providers to develop engaging and impactful content.
- Ensure marketing content is delivered with clarity, accuracy, and consistency across all digital platforms.
- Routinely analyze and improve content performance based on customer behavior insights, A/B testing, and competitive benchmarking.
Performance Measurement & Reporting

- Collaborate with the Strategy Manager to define audiences and establish campaign KPIs.
- Analyze key performance metrics and generate scorecard reports to assess content effectiveness, audience engagement, and conversion impact.
- Optimize campaigns based on data insights, enhancing engagement and conversion rates.
- Continuously refine web and media KPIs based on data insights, industry trends, and evolving business objectives.
- Advocate for content investment by showcasing content-driven performance improvements and ROI.

Quality Assurance & Compliance

- Oversee website go-live and QA processes, ensuring content accuracy and optimal user experience.
- Conduct routine site audits to identify content gaps, errors, and optimization opportunities.
- Maintain compliance with brand standards, digital accessibility requirements, and regulatory guidelines to ensure a seamless and inclusive user experience.
- Maintain content governance processes to ensure accuracy, consistency, and quality.

Requirements & Qualifications: Minimum Requirements:
- 3+ years of experience in digital media, digital marketing, content management, or eCommerce marketing.
- Strong critical thinking, problem-solving, and analytical skills to optimize content strategy based on performance data.
- Excellent cross-functional collaboration and communication skills, with the ability to engage and align multiple stakeholders.
- Detail-oriented mindset, with strong time management and multitasking abilities.
- Experience with content management systems (CMS), SEO principles, and web analytics tools.
Preferred Qualifications:
- Experience managing digital content strategy in a retail, grocery, or eCommerce environment.
- Strong project management skills, with the ability to prioritize multiple initiatives effectively.
- Knowledge of SEO best practices, UX principles, and customer journey mapping.
- Familiarity with digital asset management (DAM) systems and customer data platforms (CDPs).
- Bachelor's degree in Marketing, Digital Media, Communications, Business, or a related field.
Key Competencies & Skills: Strategic Thinking - Ability to align content initiatives with business objectives and customer needs. Customer-Centric Mindset - Understanding of audience segmentation and digital customer behavior. Project Management - Ability to plan, coordinate, and execute content initiatives efficiently. Analytical & Data-Driven Decision Making - Ability to derive insights from content performance metrics and adapt strategies accordingly. Creative Storytelling - Ability to craft engaging content that enhances brand perception and customer engagement. Collaboration & Leadership - Ability to work effectively with internal teams and external partners to drive content excellence. Technical Proficiency - Familiarity with digital marketing tools, CMS platforms, SEO best practices, and web analytics tools.


Why Work at Giant?

At Giant, we love what we do, and make it easy for you to love it, too! Every day, we build on our over 80-year legacy of innovation, quality, and value and hard work to keep our top spot in the market and with our customers. The most important part of that? Our people.

Giant's thousands of associates in our stores, distribution centers and corporate headquarters have one thing in common: the opportunity to advance their career. We proudly hire and promote from our own ranks, offering opportunities to learn and advance, take trainings and earn degrees, serve our communities, receive recognition for their work and have a career, not just a job.

We proudly host Business Resource Groups ( BRGs) - six voluntary employee-led groups that help build community and are aligned with our mission, values, goals, business practices and objectives. The BRGs programming is designed to support their members and our associates through social activity, volunteering and professional development opportunities.

Our mission is to provide convenient ways for our customers to prepare meals for moments that matter most through meal solutions, recipe inspiration, time-saving services like pickup and delivery and beyond. Giant also values being a better neighbor. One way we support our neighbors is by providing donations and charitable efforts to our local partners that support our main charitable causes.

We'd love for you to become part of the Giant family and join us in our journey of being a Better Place to Work, a Better Place to Shop and a Better Neighbor - because, after all, our people truly make us Giant.