Under the direction of the Association Director of Marketing, the Web and Social Media Specialist will work with the team to develop brand awareness about our company through social media and implement communication and marketing strategies. The Web and Social Media Specialist is responsible for creating and administering content on all YMCA of Southwest Florida web and social media platforms to ensure customer engagement, help inform what is happening at all YMCA locations, align communication with association strategic initiatives and ensure brand compliance. This position may also monitor site metrics, respond to reader comments, and contribute to creative design
RequirementsEssential Functions:
Implement association marketing campaigns and communication across social media platforms including but not limited to, Facebook, YouTube , Instagram, LinkedIn, TikTok and Paylocity Community.Manage all Google accounts, monitor reviews and prepare online responses as needed.Manage and update ongoing web content including event listings, landing page edits, and other updates regularly.Implement relevant and timely social media tactics, create performance reports; offer counsel on how to acquire new fans, followers, and influencers.Assists with writing/reviewing press releases and promotional copy that is consistent and an accurate reflection of the Y’s brand for a variety of marketing materials, including website, press releases, promotional materials, and advertisements.Write long- and short-form social media messages that attract new users and engage current users.Support the production of promotional videos, photographs, Y stories, and content into the Y’s communication platforms including Constant Contact.Work with third party vendors as directed by supervisor.Ensure consistency of brand and messaging and exposure for all core business functions including SKY Academy Charter Schools and Early Learning.Drive the utilization of DAXKO Engage to deepen association membership engagement.Collaborate with the HR team to align messaging with staff engagement initiatives.Track, measure, and report monthly on the effectiveness of marketing campaigns using tools like Google Analytics, social media insights, and email marketing platforms.Attend Y events to capture & edit stories, photos, videos, etc.Other duties as assigned.Onsite attendance is required of this position.Qualifications:
Bachelor’s degree including journalism, business, public relations and/or communications preferred.in-depth understanding of the many social media platforms and ability to navigate each of them.Knowledge of and experience with tools and software that allows content to be shared across various platforms.Ability to analyze data, draw insights, and make data-driven decisions. Understanding of social media KPIs and web traffic metrics .Experience working with Canva, Microsoft Office, and basic camera skills preferred.A proven track record with fostering internal and external partnerships and relationships.Excellent communication and organizational skills.Resourcefulness, ability to take the initiative, and to work both independently and as a team member.Positive attitude, detail and customer oriented with ability to multitask in a fast-paced environment.Have a deep understanding of the Y’s history, mission, and values.Successfully meet the Association’s policies on background screening.Valid driver’s license.Ability to travel to different YMCA of Southwest Florida program locations as needed.Certifications & Trainings:
CPR/First Aid/AED Certification required.Completion of YMCA’s Blood Borne Pathogens training annuallyCompletion of YMCA’s Child Sexual Abuse Prevention Class annuallyAdditional training classes as recommended by Supervisor.Work Environment & Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is the employee is frequently required to sit, communicate, reach, and manipulate objects, tools, or controls.
Minimum physical exertion. Duties involve moving materials weighing up to 10 pounds on a regular basis and up to 20 pounds on an occasional basis.Manual dexterity and coordination are required over 75% of the work period while operating equipment such as computer keyboard, mouse, 10-key calculator, phone, and similar machines.YMCA of Southwest Florida has reviewed this job description to ensure that essential functions and basic duties have been included. It is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and YMCA of Southwest Florida reserves the right to change this job description and/or assign tasks for the employee to perform, as the YMCA of Southwest Florida may deem appropriate.