Web Conversion Rate Optimization Manager - Accruent

Personal development and becoming the best you are all about growth and exploring new skills and opportunities – both in and out of the office. At Accruent, we call this Grow Without Limits, and we’re proud to offer each of our employees the resources, coaching and support necessary to achieve Growth Without Limits in their personal and professional lives. Explore where the path takes you as we are looking for a Web Conversion Rate Optimization Manager to strengthen our Marketing team.

As a Web CRO manager, you will work as part of innovative digital marketing team to develop and implement strategies to improve conversion rate across Accruent.com. You will use a mix of creative and analytical skills to understand our website visitors, run experiments (A/B tests), create a better user experience and drive conversions. 

We are looking for someone who identifies as a “doer” and is comfortable working cross-functionally within the marketing team and beyond, take ownership of KPIs and deliver results.

 

Key Responsibilities:

CRO: Own Conversion Rate Optimization and A/B testing for Accruent web properties. Proactively seek out and identify new opportunities to generate leads within the website – including personalization tools, chatbots, ROI calculators, and interactive tools to increase conversion rate and user experience. The KPI is conversion rate.  UX: Own Accruent web presence, driving experience and conversion funnels that align with the customer journey. The KPI is Customer Satisfaction Score (CSAT). Project Management: Support managing the website roadmap and strategy, experimentation plan, and report on experiment results Stakeholder management: Work collaboratively with developers, web publishers, SEO and paid marketing managers, content marketing team, campaign managers and other stakeholders to move projects forward and drive progress toward identified goals

 

Requirements:

6+ years of experience working in B2B web marketing team Excellent understanding of content management systems (CMS), marketing systems, attribution models and processes, Google Analytics, and other web technology infrastructure Great understanding of CRO and proficiency in A/B testing tools such as Optimizely, Google Optimize, VWO, etc. Must possess the ability to delve deep into data, draw meaningful conclusions, and effectively present the outcomes, successes, and learnings from various experiments and tests conducted. Be comfortable troubleshooting the website and constantly improving the User Experience of the website Excellent project management skills with proven record of project delivery within the identified time and resources Experience creating and documenting technical business requirements for new project features, CMS and web experiences Having a creative mind with the ability to use data-driven insights to generate results Strong written and verbal communication skills and stakeholder management skills Ability to manage a dynamic, fast-paced environment with strong capabilities of planning and managing short-term and long-term projects Must have a positive mindset and “get stuff done” attitude Be a team player, be proactive and take full ownership of projects and results Organized with strong attention to detail The person must thrive in a problem solving and continues improvement environment

 

Nice to have:

Full understanding of publishing on Hubspot or Drupal CMS platform Experience with marketing automation platforms such as Marketo, and CRM such as Salesforce Hands-on experience with Google Analytics, Data Studio, chatbot solutions, and Google Tag Management HTML, CSS or web development experience

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