The Web Designer and Graphic Design Specialist is responsible for designing, maintaining, and optimizing the organization’s website, social media platforms, and organizational brand and production standards. This role involves leading and managing the creation of content for various media channels, ensuring that it aligns with brand standards and stakeholder expectations, and implementing advanced SEO strategies. This role collaborates with various teams to develop and execute content strategies that enhance user experience, engagement, and overall digital presence.
Responsibilities
Design and maintain a wide range of digital content, including graphics, briefings, newsletters, flyers, posters, fact sheets, websites, social media, news and announcements, trifolds, branding materials, web pages, and other online media to support the client communication strategy, ensuring published content is optimized for user experience Collaborate with team members to plan and design for effective medium of digital assets and assist with development of digital assets optimized for web consumption across platforms (e.g., social media channels, intranet, public website, etc.) Develop Brand Book with best practices and strategic analysis, including color, typography, and imagery Design, update, and manage content on the client internal website, ensuring it reflects current program developments and is aligned with branding Implement search engine optimization (SEO) strategies to improve the visibility and ranking of client-related content across digital platforms Regularly review and edit website content for accuracy, grammar, and style consistency, ensuring it aligns with the organization's messaging and branding guidelines Create or coordinate the production of multimedia content, including images, infographics, graphics, and videos to complement written content Monitor and analyze the performance of digital content using metrics such as engagement, reach, and conversions, adjusting strategies for improved effectiveness based on data Use insights from performance analysis to refine and improve the effectiveness of online content, ensuring it meets stakeholder engagement goals Work closely with graphic designers, video producers, and other team members to create cohesive multimedia content that supports the program’s goals Share best practices, insights, and content guidelines across the organization to ensure consistent messaging and high-quality content production Collaborate with the Senior Communication Specialist and client to support the graphic design needs for events, presentations, and other communication engagements Work with customers and stakeholders to conceptualize and deliver design projects on time, ensuring alignment with stakeholder requirements Maintain an ongoing collaboration with the client to incorporate current graphics and branding into new designs Ensure that all design artifacts comply with relevant laws, regulations, and industry standardsQualifications
Required
Bachelor’s degree in web design, Graphic Design, Digital Media, or a related field Minimum 5 years experience in web design, graphic design, digital media, or related fields Strong understanding of web and graphic design principles including theory, composition, typography, and digital design, user experience (UX), and advanced SEO strategies Proficiency in content management systems (CMS) and social media platforms Proficiency in web design tools/software (e.g., Adobe Creative Suite, HTML/CSS, JavaScript, Figma) Familiarity with SEO strategies, content management systems, and social media platforms Eligible for or possesses active/interim Secret Clearance Proficiency in production management and digital design tools/software (e.g., Adobe, Canva)
Preferred
Certification in Web Design, Graphic Design, Digital Marketing, or related fields is a plus. Previous federal consulting experience preferred
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About Us
Perks of working at NetImpact Strategies
Your health comes first – we offer comprehensive medical, dental, & vision insurance that starts the first of the month after you join the teamInvest in your future – 401(k) Plan – Immediately vested employer contributions; no matching requiredWork hard, play hard – we offer a generous Paid Time Off (PTO) policy and observe ALL ten (10) federal holidaysPawsitively pawesome – Pet Insurance (because our little critters are part of our families, too!)Invest in your education – Tuition reimbursement, internal training programs, & company-sponsored industry certificationsBe part of a dynamic and collaborative work environment recently ranked by The Washington Post as a Top Work Place in 2019, 2021,2022, & 2023!Have fun and celebrate and give back – Team building activities, community volunteering, quarterly HQ days, & an offsite annual awards banquetABOUT US
NetImpact Strategies Inc. (NetImpact) has been a Trusted Advisor driving impact through digital transformation for the Federal Government for over a decade. We solve complex problems with innovation and agility to create meaningful, transformative, and enduring change. As Trusted Advisors, NetImpact professionals partner with customer agencies to deliver solutions that empower them to not only meet their missions but also realize their strategic vision through agile, outcome-focused solutions addressing both strategic and tactical requirements. We design and implement comprehensive, tailored solutions that are both mindful of the client's culture and organizational dynamics. NetImpact’s core values and commitment to a customer and results-oriented delivery approach has propelled our growth and enabled us to deliver impactful value across Strategic Consulting, Process Automation, Cloud, DevSecOps, Data and Analytics, and Cyber Security for the Federal Government.
ACCESSIBILITY NOTE
NetImpact Strategies is committed to complying with all applicable provisions of the Americans with Disabilities Act, as amended (“ADA”), and applicable state and local laws. It is NetImpact’s policy not to discriminate against any qualified person or applicant with regard to any terms or conditions of employment on the basis of such individual’s disability. Consistent with this policy of non-discrimination, NetImpact will provide reasonable accommodations to an individual with a disability, as defined in the ADA or applicable law, who has made NetImpact aware of his/her disability, unless doing so would cause undue hardship to NetImpact. If you are an applicant and need reasonable accommodation when applying for job opportunities within NetImpact, or request reasonable accommodation to utilize NetImpact’s online employment application, please contact careers@netimpactstrategies.com.
EQUAL OPPORTUNITY EMPLOYER
NetImpact is committed to the development of a creative, diverse, and inclusive work environment. In order to provide equal employment and advancement opportunities to all individuals, employment decisions at NetImpact will be based on merit, qualifications, and abilities. NetImpact does not discriminate against any person because of race, color, creed, religion, sex (including gender identity, sexual orientation, and pregnancy), marital status, national origin, disability, age, veteran status, genetic information or any other characteristic protected by federal, state, and local laws (referred to as "protected status").
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