Web Director
ABM Industries
**Overview**
The Director of Web Experience will be the architect of ABM's web ecosystem, leading web strategy, design, UX, and organic search growth across our digital properties. Webflow is our core platform, and expertise in Webflow is critical for this role. Experience with WordPress is also valuable.
You will lead a cross-functional team, including a UX Manager, SEO Manager, and Web Operations Manager, to drive engagement, conversions, and business impact through our web channels. Reporting to the Vice President of Digital Experience, you will collaborate closely with marketing, IT, sales, and product teams to execute a world-class web strategy.
**Key Responsibilities**
Strategic Leadership
+ Own and execute ABM's web experience strategy to drive brand visibility, lead generation, and digital engagement.
+ Develop a best-in-class Webflow ecosystem, ensuring seamless design, navigation, and functionality.
+ Define the vision for ABM's multi-site digital presence, optimizing user journeys across all platforms.
+ Champion a data-driven approach to website improvements, leveraging insights to enhance performance.
+ Ensure web strategy aligns with ABM's business goals and supports marketing, sales, and customer engagement initiatives.
Website Management & UX
+ Oversee the management and continuous improvement of five key websites, ensuring they meet business needs.
+ Lead the development of intuitive, high-performing UX/UI across all web properties.
+ Optimize mobile experiences, accessibility, and site speed to enhance usability.
+ Implement A/B testing, heat mapping, and behavioral analytics to refine web performance.
SEO & Organic Growth
+ Own and drive organic search strategy, working closely with the SEO Manager to improve rankings, traffic, and conversion.
+ Optimize content and technical SEO across Webflow and WordPress properties.
+ Oversee web content strategy to ensure consistency with ABM's brand messaging and industry positioning.
Technology & Operations
+ Manage Webflow development and workflows, ensuring seamless site updates and optimizations.
+ Work with IT and external vendors to ensure site security, performance, and compliance with accessibility standards.
+ Integrate CRM, marketing automation, and analytics platforms to support lead capture and reporting.
+ Lead web governance, setting guidelines and best practices for web design, development, and content.
Team Leadership & Collaboration
+ Lead and mentor a high-performing web team, including a UX Manager, SEO Manager, and Web Operations Manager.
+ Collaborate with marketing, product, and IT teams to execute web initiatives that enhance brand and business growth.
+ Manage external agencies and vendors for web development, UX research, and SEO.
Required Qualifications
+ 7+ years of experience in web strategy, UX, or digital marketing, with leadership responsibility.
+ Proficiency in Webflow (must-have) and experience with WordPress.
+ Strong background in SEO, UX design principles, and website performance optimization.
+ Experience leading multi-site web operations within a B2B or enterprise environment.
+ Data-driven mindset with expertise in Google Analytics, Hotjar, SEMrush, or equivalent tools.
+ Leadership experience in managing cross-functional teams and web governance.
+ Strong understanding of web development best practices, security, and performance standards.
Preferred Qualifications
+ Experience in B2B services, facility management, or a related industry.
+ Familiarity with CRM and marketing automation platforms (Salesforce, HubSpot, Marketo, etc.).
+ Knowledge of web accessibility standards (WCAG, ADA compliance).
**Why Join ABM?**
At ABM, you can shape a digital-first web strategy for a company that operates at the core of businesses worldwide. You'll work with a talented team, drive high-impact digital initiatives, and play a key role in ABM's digital transformation.
In a dynamic, collaborative environment, we offer competitive compensation, excellent benefits, and career growth opportunities.
Ready to lead ABM's web experience? Apply now and make a difference every day.
REQNUMBER: 109690
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
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