Complete Description:
Subject matter expert or executive consultant working independently to consult with managers on strategies and processes.
•Utilize HTML and Drupal to edit copy; refresh content to keep text and images relevant and current upon DGS’s needs.
•Contribute ideas and feedback on current and future editorial content based on DGS’s goals and trends
•Help define, document, and communicate content processes, timelines, and style guidelines for DGS
•Work on content optimization projects and product page development in a collaborative effort with the Office of the Chief Technology team.
Be primary contact for all CMS web editing issues related to DGS.
•Conducting keyword research to identify keyword usage.
•Define SEO best practices for DGS website content in conjunction with OCTO.
•Partner with eCommerce and Marketing teams to identify existing area of the website that need content optimization and define strategy to meet DGS’s optimization goals.
•Work with writers and editors to promote implementation of SEO guidelines in new materials.
•Train editorial team in SEO and web editing best practices.
•Define metrics to measure and monitor content optimization initiatives effectiveness.
Behavior Characteristics:
Work really great with staff and partner Agency's.
Skills:
Skill Required / Desired Amount of Experience Expertise Rating
Experience with HTML and Drupal to edit copy
Required 8 Years 3 - Expert
Experience in technical writing
Required 8 Years 3 - Expert
Experience with CMS web editing/design
Required 8 Years 3 - Expert
Experience in define, document, and communicate content processes, timelines, and style guidelines
Required 8 Years 3 - Expert
Experience in defining and implementing SEO best practices in new materials
Required 8 Years 3 - Expert
Experience in conducting keyword research to identify keyword usage
Required 8 Years 3 - Expert
Experience in training editorial teams in SEO and web editing best practices
Required 8 Years 3 - Expert
Bachelor's Degree
Highly desired