Position: Web Marketing & HubSpot Specialist Location: Toronto, ON Department: Marketing Pay Rate : $52,000 - 62,000 USD Reports to: Digital Marketing Manager Job Summary: As a Web Marketing Specialist at BrightPath Kids, you will be pivotal in enhancing our online presence and optimizing user experience across all our HubSpot websites. This role requires a blend of technical skills in website development, SEO, and content management, alongside a creative flair for both web and graphic design. Key Responsibilities: ● Develop and maintain websites, landing pages, and other digital assets within HubSpot CMS, ensuring high standards of web design and user experience. ● Utilize HubSpot CMS Hub’s tools and modules proficiently to implement day-to-day updates across multiple websites. ● Conduct SEO and on-page content optimization to improve search engine ranking and user engagement. ● Collaborate with the Digital Marketing Manager to analyze web performance data and make strategic improvements. ● Lead initiatives for enhanced web functionalities and user experience, including brainstorming and proposing innovative ideas. ● Coordinate multimedia content requirements for the website, including organizing photo and video shoots. ● Ensure all website content is current and reflective of the latest information; troubleshoot and resolve website issues swiftly. ● Own the ongoing website performance, including updates and maintenance with an eye towards search optimization and user experience. ● Support the marketing team in developing content and strategies that uphold the brand's voice and enhance customer interaction. ● Strategize UI/UX improvements to boost lead generation and enhance the overall user experience. ● Coordinate with our acquisitions team on the management and migration of newly acquired websites to HubSpot. ● Maintain and update the BeeCurious Curriculum website in collaboration with the Education team. ● Coordinate with the rebranding team to ensure websites are updated during the rebranding process. ● Design and develop communication materials such as the monthly company newsletter and standardized center newsletters. ● Perform additional design duties as needed, including creating print and social media collateral. Qualifications: ● Proficient in HTML, CSS, and JavaScript with a solid understanding of graphic design principles. ● Experience in managing CMS platforms, particularly HubSpot, and a baseline knowledge of inbound marketing strategies including SEO, social media, etc. ● Proven ability to manage projects from concept through execution with a strong attention to detail. ● Excellent communication and teamwork skills, capable of collaborating effectively across different teams.