At Blain’s Farm & Fleet we believe everyone deserves the opportunity to have a job they love, work in a great environment, grow their career, and enjoy a positive balance. As a family-owned retailer we take pride in offering a competitive benefit package designed to support you & your life. It is one of the reasons we have been named a Forbes Best Employer for six consecutive years! All major Holidays & Birthday off Advanced Leadership Training Programs: build the skills to grow your career Associate discount on name brands like Carhartt, Under Armour, STIHL, Milwaukee Tool, DeWalt & much more! Internal recognition programs that support an engaged workplace Profit Sharing 401(K) with company match Competitive base pay starting at $56,659.20/yr with annual performance-based merit raises *The pay listed for this position may vary based on experience. Please note, compensation decisions are contingent on the facts and conditions for each job opening. We take into consideration the minimum requirements outlined in the job description, such as, training and experience, the position’s work location, required travel (if any), and external market conditions when determining the final salary for potential new hires. Please note salary estimates published via alternate online job boards may not be a true representation of the actual pay range offered for this position. Please refer to the Blain’s Farm & Fleet position description for accurate pay range information. Responsibilities The Web Merchandiser/Merchant is a hybrid role with both Merchandiser and Merchant responsibilities. The person in this role partners with divisional team members, vendors, and stakeholders from e-commerce, marketing, and our IT departments under the direction of the Divisional Merchandise Manager. They will be responsible for strategizing and executing web and social strategies that drive customer satisfaction, brand value, sales, and conversion increases for brick and mortar, web, web only, D2C, BOPUS, affiliate and Concept Shop sales. In addition, this position will help drive non-selling content on the Blain’s web site and social media. Schedule and participate in vendor meetings Attend trade shows and seminars throughout the year Develop and maintain DTC and affiliate partnerships Partnership with buyers, planners, and e-comm team in establishing and maintaining budgets for online sales, margins, inventory, turn, SKUs, and GMROI in partnership with the Divisional Merchandise Manager and Inventory Managers Advocate for and facilitate non-selling content on web and in social that creates customer engagement, shares product knowledge, and reenforces brand values Advocate for, track, and report on web/POS functionality with SME within Marketing, IT, store ops, buying, and customer insights. Work with customer insights and web analytics to understand customer journey and how customer needs are met or missed by web and product experience Create reporting and deliver against goals on a weekly basis to division Act as divisional liaison with marketing for all electronic CGP strategies Act as divisional liaison with marketing on new key item product additions, all electronic CGP strategies and new brands being introduced Perform competitive analysis and partner with customer insights to drive overall go to market strategy Create profitable sales and conversion web strategies for in store/web, web only, DTC, and BOPUS products that are data driven and KPI measured Complete other assignments and special projects as assigned Creates private brand meta data creation for the web site. Partner with Brick-and-Mortar merchants to design and execute testing to learn about web only and brick and mortar opportunities Work with e-comm marketing team to optimize search logic on-site Drive DTC story/merchandising brand, category, and item opportunities that increase the offering, sales, and conversion while optimizing customer experience Work with Administrative Assistants in managing SKUs through the vendor portal and managing samples for photography where required. Advocate for and facilitate non selling content on web and in social that creates customer engagement, shares product knowledge, and reenforces brand values Work with customer insights and web analytics to understand customer journey and how customer needs are met or missed by web and product experience Qualifications Ideal candidates will have: Bachelor’s degree is preferred 2-4 years of experience as a merchant with online experience Demonstrated margin and terms negotiation skills Ability to travel as required to competitive retailers, vendors, trade shows, and seminars Proficiency in Microsoft Office suite Ability to train, delegate, and supervise others Blain Supply, Inc and Blain’s Farm and Fleet (collectively “Blain’s”) is proud to be an Equal Opportunity Employer. We recognize the importance of diversity and creating an inclusive culture in order to leverage the skills and talents of all people to the mutual advantage of each individual and the organization. Blain’s does not discriminate against applicants or employees on the basis of race, religion, color, sex (including pregnancy and sexual harassment), sexual orientation, gender identity, national origin, age, marital status, disability, military or veteran status, or any applicable legally protected status. Our goal is to continue to be recognized as an employer of choice and we have received Forbes Best Mid-Sized company to work for an unprecedented 6 years in a row.