OVERVIEW
The Website Production Specialist is responsible for maintaining/developing our consumer-facing websites, based on brand guidelines & consumer insights. They oversee monitoring, assessing, & reporting on content & conversion performances, ensuring websites function & handling a range of online marketing projects. This entry-level position has a basic understanding of Content Management Systems, hosting & server management through vendor relationships, & develops/maintains website content.
JOB DUTIESHandles content management systems (CMS); implementing upgrades/enhancements & site redesigns, monitoring analytics, ensuring accessibility compliance, integrating & maintaining external feeds, & pursues best practices in website management & maintenance.Responsible for assisting in the performance of all marketing websites ensuring they continue to be a top source of leads while identifying & executing on strategies to scale the volume of lead engagements & conversions.Actively follows trends in tech & digital publishing to ensure website follows best practices in audience engagement, UX, SEO & regulatory requirementsUpdates images/content as needed across a vast array of internal webpages with precisionCollabs with marketing team members & SEO specialists to create/maintain compelling & relevant web contentCollabs with SEO specialists & vendors to develop & implement effective search engine optimization (SEO) & keyword strategies across websites; educates the marketing team on SEO strategiesSupports quality assurance guidelines and process documentation to maximize quality of content, approach to enhancements/deployments and user experiencesAssists in the development of new website pages from ideation to completionUses data & analytics to inform the development of efficient enhancements, lead generation, integrations & content for marketing needs & campaignsLiaisons tasks between Sun Communities & vendorsHelps with documentation & optimization of processesIdentifies errors & helps with resolution to corresponding internal & external teamsOther duties assigned
REQUIREMENTS Bachelor's Degree in Marketing, Communications, Digital Media or related. (Required)1 year digital marketing experience2 years social media experience-Facebook, Twitter, Instagram2 years Web Content Management, UX design and/or production, and/or digital marketing.2 years email campaign experience6 months web analytics, interactive design, social media trends, web development/design, HTML and CSSBasic understanding of Adobe Creative Cloud software offerings. including Photoshop, Illustrator and Acrobat.Strong working knowledge of Office 365 software offerings, including Word, Excel, and PowerPoint and Outlook.Strong attention to detail with excellent organizational, marketing, and planning skills.General web maintenance knowledge, including domains, redirects, plugins, DNS.Skilled and patient communicator via email, phone and in-person.Ability to creatively problem solve and provide suggestions for process improvements, cost savings or alternative execution methods.Self-motivated, confident, energetic, and humble team member capable of working remotely without constant oversight.Excellent communication, grammar and presentation skills.Flexible, autonomous team member who thrives in a fast-paced environment.Basic knowledge of HTML and CSS is a plus, though not required.The ability to embrace and learn new technology quickly is essential. Candidates who know their way around project management tools and software such as Wrike, Asana, SharePoint and/or Zendesk will have an advantage.
BENEFITS
At Sun Communities, you will be part of an industry-leading organization where you will be challenged, inspired, rewarded and transformed. We place a high priority on our team members, and this is a big part of what sets us apart. We will ask you to give us your very best every day, and will challenge you with interesting work, stretch assignments, a collaborative and supportive work environment and plenty of learning and growth. In exchange, we will reward you with great pay, advancement opportunities, paid time off, great benefits, and flexibility.
Comprehensive Medical and Prescription coverage with 4 plan options so you can choose the plan that best meets the needs of you and your family Comprehensive Dental and Vision Plans On-Site Fitness Center Voluntary Health and Dependent Care Reimbursement Accounts Life, Accidental Death & Dismemberment Insurance and Dependent Life Short and Long-Term Disability Coverage 401(k) Plan with Sun matching contribution Employee Assistance Program Identity Theft Insurance Legal Assistance Plan Pet Insurance Tuition Reimbursement program providing financial support to team members who further their formal education Vacation RV Site Discounts for team members when visiting SunRV Resorts across the nation Team Member Perks & Discounts program with hundreds of discounts on things like travel, merchandise, mobile phone service, and more Up to six weeks of paid parental leave for the birth of a child, adoption, or placement of a child Paid Time Off including ten holidays, vacation, personal, sick time, bereavement and pay for jury duty
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