Chicago, IL, United States of America
15 hours ago
Work Dynamics Americas Marketing Lead

JLL empowers you to shape a brighter way.  

Our people at JLL and JLL Technologies are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people  and empowering them to  thrive, grow meaningful careers and to find a place where they belong.  Whether you’ve got deep experience in commercial real estate, skilled trades or technology, or you’re looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward.   

We are looking for a Senior Marketing Director to lead our Americas Work Dynamics marketing team:

Are you a senior marketing expert with a proven track record of growing B2B brands, able to influence key stakeholders on best marketing practice and deliver against business and sales objectives?

Have you got a laser like focus on the client/audience and can you turn that focus into compelling campaigns that get cut-through in a crowded market?

Can you evolve and build new client facing propositions that can help us differentiae in the market?

Can you deliver multi-channel marketing strategies with confidence and allocate marketing budgets to drive revenue growth?

Do you enjoy working with teams and leading them through change and developing their capabilities?

Can you integrate marketing platforms into the sales process – using data intelligently and effectively to create BD opportunities?

We are looking for a Senior Marketing Director to drive all marketing activity across this space, from articulating how our products benefit businesses via product marketing collateral to segmented B2B campaigns targeting sector specific enterprises who need advice on their carbon footprint or employee engagement. It will involve working with our client facing teams to help them be part of our marketing evolution. It will require motivating both stakeholders in the business and in other parts of the marketing organization to try new things, learn and adapt. It will require bringing together our marketing teams across Americas to think through the buyer journey and apply relevant local tactics to engage them. We are looking for a hands-on communicator, able to work in a fast-paced environment to meet the needs of a growing business, someone able to manage multiple stakeholders while ensuring organizational style enables planning and delivering with impact across multiple markets. An exciting, challenging, rewarding and influential role within a busy professional services marketing and communications team awaits the successful candidate.

What the role involves:

Responsible for the Americas Enterprise marketing strategy, activities and budget.  Working across our Global and Americas marketing teams to ensure we create tools and platforms fit for both our enterprise business lines and our global brand.

What this job involves:

Align the annual marketing strategy with our business plans.

Identify buying audiences, their path to purchase, build insights and use them to create compelling value propositions across all our residential markets and channels

Create Enterprise brand offerings that link into the broader JLL brand and purpose and compels Enterprise customers and clients to choose JLL

Ownership and management of product marketing campaigns across all sales channels for Work Dynamics

Build new channels to those audiences and lead the development of content that will engage the client and build our relationship with them  

Delivery of multi-channel brand and product selling campaigns, positioning JLL as Enterprise expert

Leveraging the data from our marketing platform to drive more sales productivity

Championing an Enterprise mindset and omni-channel consistency across all customer touchpoints

Leverage the latest technology to ensure productivity and efficiency across our business (marketing automation, self-service tools, turnkey campaigns)

Forecast, justify, own and manage the budget and link that to growth objectives

Set, monitor and report on marketing strategy

Participate in the quarterly presentations and run monthly planning meetings

Skills required:

Demonstratable experience of partnering with sales teams to run successful demand generation campaigns

Comfortable with planning and optimizing paid campaigns (based on engagement metrics and KPIs)

Successful in a number of B2B / sector segments

Proven track record of working in and with technology platforms to enable brand and sales development

Ability to integrate global campaigns with local initiatives – e.g. sustainability theme  

Proven track record of working across multiple markets and regions

Ability to segment the market and build insights and plans based on that buyer segmentation

Confidently communicate with senior business stakeholders and clients

Ability to work in a dynamic, fast-paced sales environment across multiple countries

Keeps abreast of marketing trends and news and knows how to leverage marketing automation and self-service tools

Consultative in identifying business needs and presenting strategic solutions

Excellent communication and relationship building skills

Customer-centric mindset

Demonstrates proactive approach to problem solving

A passion for content, tech savvy, creative and an eye for detail

The confidence to challenge the norm

What you can expect from us

You’ll join an entrepreneurial, inclusive culture. One where we succeed together – across the desk and around the globe. Where like-minded people work naturally together to achieve great things.  Our Total Rewards program reflects our commitment to helping you achieve your ambitions in career, recognition, wellbeing, benefits and pay.  Join us to develop your strengths and enjoy a fulfilling career full of varied experiences. Keep those ambitions in sights and imagine where JLL can take you...

Estimated total compensation for this position:

180,000.00 – 230,000.00 USD per year

The total compensation range is an estimate and not guaranteed. An employment offer is based on an applicant's education, experience, skills, abilities, geographic location, internal equity and alignment with market data .

Location:

On-site –Chicago, IL

If this job description resonates with you, we encourage you to apply, even if you don’t meet all the requirements.  We’re interested in getting to know you and what you bring to the table!


Personalized benefits that support personal well-being and growth:

JLL recognizes the impact that the workplace can have on your wellness, so we offer a supportive culture and comprehensive benefits package that prioritizes mental, physical and emotional health. Some of these benefits may include:

401(k) plan with matching company contributions

Comprehensive Medical, Dental & Vision Care

Paid parental leave at 100% of salary 

Paid Time Off and Company Holidays

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Accepting applications on an ongoing basis until candidate identified.

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