Job Summary
• This role is responsible for driving the execution of marketing communications strategies within the assigned business area, adhering to established policies, standards, and direction. The role leads the development of insights-led new product introduction campaigns and ensures alignment with business objectives. Additionally, the role involves overseeing the definition and execution of customer-facing value propositions, adopting innovative marketing techniques, executing global marketing strategies, conducting market research, and fostering productive relationships while providing guidance to lower-level employees.

Responsibilities
• Drives execution of marketing communications strategies leveraging set policies, standards, and direction across the assigned business area.
• Leads development of insights-led new product introduction campaigns and assets that directly tie into the business goals and objectives, that in turn demonstrate clear ROI and increased brand metrics.
• Drives collaboration efforts with the business and regional marketing partners.
• Oversees definition, writing, and testing of customer facing value propositions by product and ensures consistent execution across the mix.
• Works towards the adoption of leading-edge innovative marketing communications techniques across the business.
• Executes marketing strategies for products on a global scale, including product positioning, pricing, and promotion.
• Leads execution of marketing campaigns across different channels including digital, social media, email, etc.
• Conducts research to understand global market trends, customer needs, and competitive landscapes.
• Applies advanced subject matter knowledge, leads, and contributes to complex projects, and exercises independent judgment in resolving business issues and establishing policies.
• Develops and builds productive internal/external working relationships and participates in providing mentoring and guidance to lower-level employees.


Education & Experience Recommended
• Four-year or Graduate Degree in Marketing, Communications, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 7-10 years of work experience, preferably in social marketing, content marketing and media, data led planning, or a related field.

Knowledge & Skills
• Analytics
• Brand Management
• Brand Marketing
• Brand Strategy
• Branding
• Customer Relationship Management
• Data Analysis
• Digital Marketing
• Go-to-Market Strategy
• Key Performance Indicators (KPIs)
• Market Research
• Marketing
• Marketing Communications
• Marketing Strategies
• New Product Development
• Product Marketing
• Project Management
• Selling Techniques
• Social Media
• Thought Leadership

Cross-Org Skills
• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity

Impact & Scope
• Impacts function and leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives.

Complexity
• Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.

Disclaimer
• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.
 

Sales & Services Entity